Inspiring KindLogo Design Contest

Custom Bakery

For upper-middle class women aged 25-65+ who are highly motivated to provide unique and spectacular celebrations, Inspiring Kind is the special occasion bakery that crafts custom iced shortbread cookies, cakes, and other sweet treats that fulfill their desire for “perfect” events. That’s because:
* Inspiring Kind shortbread cookies are made using a 100 year old recipe and the finest local and global ingredients.

* Inspiring Kind shortbread cookies are entirely hand-crafted – from mixing and baking, to decorating and packaging.

* Inspiring Kind offers a wide variety of customization options, from theme and color to quantity and presentation.

* Inspiring Kind provides superior presentation of their baked items, that supports hostess’ party themes and desire for a spectacular celebration.

* Unlike some competitors, IK shortbread cookies feature multiple cookie patterns with no minimum quantities, to deliver a one-of-a-kind experience.

* Quality and taste --IK has won multiple “BEST OF” awards for it’s shortbread cookies, over the course of several years.

* IK enjoys a high rate of repeat customers.

We would like our main color to be pink, as that is very appropriate for bakeries. As for the shade of pink, Would be interested in using shades of bubble gum pink in logo.
We would also like to explore the pink with white and/or grey accents, to round out the color palette

We would like the logo to feature our "signature" flower cookie shape (see attached). It is also critical that this logo is simple and clean, and have the ability to be seen from far away as well as very tiny, as it will be used in outdoor retail signage and bakery box stickers.

I have attached a sample color palette based upon one of the prominent colors of the bakery. Hex code: #CC617F


I have attached a few concepts that illustrate the flower cookie shape.