Insight Psychotherapy Group Logo Design Contest

Insight Psychotherapy Group has selected their winning logo design.

For $300 they received 223 designs from 37 different designers from around the world.
Contest
Logo Design Brief
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Dr. Nicole Stelter
United States

What We Do

Community mental health and consulting organization.

Industry

Medical

Top Three Things to Communicate

#1 - Professionalism
#2 - Experience
#3 - Friendliness

Our Target Audience:

Health practitioners in our community who will make referrals, also school personnel/administrators, our treatment demographic ranges from families to individuals, children to the elderly, highly educated and upper class to students; our business clients are in every local-LA industry (HR OD consulting); we value colleagueality and professionalism.

Color Preferences

Not yello, white, black (maybe sparingly, depends on overall), grey. Generally open to others and combinations. Generally don't like "Spring" colors...

Our Ideas and Additional Information:

Abbreviation of name (to "IPG") is probably best fit for us but open to use of entire name or something else creative you might come up with.

Themes

Colorful
Necessity
Serious
Refined
Commonplace
Quiet
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

2BPencil
Canada
Hello Dr. Stelter, Please take a moment to read this "Ranking and General Tips" as complied by one of our designers (Bugy) http://logotournament.com/forum/general_discussion/914

Scott
EastCoast Creative
Designer/LT Moderator
13 years ago
Dr. Nicole Stelter
United States
I'm sorry, I realized I hadn't been giving enough feedback. I really appreciate all the submissions and I'm hoping to help steer in the right direction. Thank you for your patience - this is my org. first logo/branding effort so I'm a bit naive...

Point 1: Like the font used in #21
Point 2: Like the layout of the illustration, name and acronym in #21 but I think I like the illustration positioned on the left hand side of the text like #35
Point 3: Like the use of both acronym and name
Point 4: Like synergies and symbolism in illustrations ie. #21, #35, #32
Point 5: Like the action and movement of illustration in #46 but it's a little "sharp" sorry - not sure how to describe it...
Point 6: Like the coloring in #21, #24, #32.
Point 7: I like the idea in illustration of #35 but I think we have to stay away from anything that seems or could be mistaken as "celtic" or something like that - that's what it struck me as; "hard". But maybe it's the color, I'm not sure.

This is hard to describe but we do both treatment (for individuals) like in a medical office type and consulting in organizations. For example, one of the reasons I like #21 so far in the contest is that I think the font in #21 captures the consulting and the illustration in it captures the treatment aspect. I hope that makes sense.

Thank you everyone for your great work thus far. I'm glad you're participating.
13 years ago
mare.ingenii
India
dear Ch
You can leave individual comments for designers by clicking on their respective logos thats when the designers receive your comments by email- thanks
13 years ago
Dr. Nicole Stelter
United States
I like the faint vertical line that separates the illustration and text (as in #53 and #54)
13 years ago
Dr. Nicole Stelter
United States
Hello again.
These are really getting good. In seeing your designs, I like the color schemes demonstrated in #71 and #21 and I like the typeface/font as in #57 and #21.

13 years ago
offbeatdesign
United States
Hi Nicole. Here are some guidelines on completing your project...

How to Rank and Thank Designers:
When it comes time for final rankings, designers appreciate when you choose the top three CONCEPTS (as opposed to variations of the same design) for the gold, silver and bronze awards. If you want to rank two different concepts by the same designer in the top three, that's fine.
Also, rank as many entries as possible, because designers get points added to their overall site standing for each blue ribbon they get.

This is how points are distributed:

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points

After that, each ranked entry gets one point for the designer. Nobody will be insulted by being ranked last, the points are still good! So if you pull some entries out of the "Not Interested" group and give them a rank, the designer gets some benefit from entering your contest.

Hope that's helpful, lots of contest holders don't realize this and most are glad to know. It's a good way to thank designers who don't win the contest prize, but who worked very hard to offer you lots of options to choose from for a great logo.
13 years ago