Our Target Audience:
Viewers of Fort Worth Today’s Business Video Channel are affluent, Wall Street Journal, local and regional news junkies. Our research supports the fact that 96% of businesses use social media and exercise the importance of the platform. We have a social media presence on all of the platforms including Facebook, YouTube, Instagram stories, Twitter periscope, and LinkedIn.
We focus sharing lengthier programs on Facebook LIVE and YouTube LIVE, whereas our short teaser videos and other programs are shared on Twitter Periscope and Instagram Stories. On LinkedIn we promote the guest, topics, and hashtags to follow before during and after the broadcast. With over 100 LIVE broadcasts under our belt we know what works and what doesn’t.
Our audiences demographic fluctuates depending on the topic, timing, and guest. All of our programming is geared toward a business base consisting of entrepreneurs, small business, sole proprietors, and consultants. Based on our social media analytics, our target market primarily hits 35-55 year olds. Our demographics income level is between 75k -150k. Our demographic is comprised of women on almost all of the channels except Linkedin. The demographic is mostly men on Linkedin.
We appeal to people who are interested in business, success, and self development and improvement. They turn to the web for their business news and turn to publications like the Wall Street Journal, Dallas Morning News, Star Telegram, and Business Journals for information.
Our audience consider themselves technological savvy and prefer watching our programs on their mobile devices versus their desktop. Our viewers are active, healthy, and conscious-minded consumers who read the Wall Street Journal and like to stay current on current events