I'm in an off the wall mood. Comes from being snowed in at the moment.
Every time I read the lovely almost 18th Century wording of the tagline, I couldn't help but think of - well, the 18th Century. So I went with it. And then I went elsewhere...
Thanks for the new designs with higher color contrast and just the name. The shape in #12 is great, but the highlighting of the "nova" section of the word "Innovation" in #11 and #12 is problematic. There is already a magazine and television series called "Nova," which has very strong brand recognition and strong brand associations in the U.S.