Re: #91: We feel this typeface is a little more modern & science-fiction than modern & professional. We're definitely looking for modern & professional.
Here is some additional ranking detail that we just posted. We hope this helps.
If we could, we would separately rank the wordmark and abstract mark portions of the logo. We feel that additional ranking detail will give a better idea of the elements that best capture the desired image and visual brand characteristics of the Innovation Management Institute.
Abstract mark: Client rank 1st: Tie between #163 & #91 Client rank 2nd: Tie between #141 & #59
Typeface: Client rank 1st: Entry #6 - Notes: We think this angular, clean, modern, simple typeface with all-capital letters is great. We don't like the treatment of the "A" as an inverted "V" in a long word like "Innovation."
Text alignment and organization: Client rank 1st: #59 - Notes: Looking at this many entries, we really like the way the Wordmark looks with the words broken out of 3 lines and left aligned (without between fully justified)
Text treatment: Client rank 1st: #163 - We think the distinction between "Innovation" and "Management Institute" based on color looks great.
Text - Definite room for improvement: We have not yet seen a wordmark that we are completely satisfied with. Designer kn made a great point about both of the words "Innovation" and "Management" being more important than "Institute" (and this is reflected in #59). It is fine if "Institute" is distinguished from "Management" in some way (in this case by size). However, it is important to us that "Innovation" really pops. If you will, "Innovation" is the innovative and dynamic word, and "Management" and "Institute" are the solid and disciplined words.
We hope that these comments give a much better idea of what we like in the entries that we've ranked highest. If you have any questions, please let us know.
Thanks for all of the fabulous and creative entries!