Inner West Eye CareLogo Design Contest

Logo Design Contest
Contests / Inner West Eye Care

Inner West Eye Care has selected their winning logo design.

For $375 they received 96 designs from 9 different designers from around the world.
4th
#1
New
#11
New
#21
New
#3
New
#2
New
#12

Discussion

 
Client
My favourite is Entry #1 so far - Love how it has the eye as the main focus! Love that you included the specialties in the logo. Colour and font look good. Love the child within the eye. Could be improved by having the child doing something more educational as we see a lot of children with learning difficulties so maybe the child could be reading or something else that says we can helo them with their learning???
Great job!
11 years ago
 
Client
Just another thing I noticed. Could you make the 'l' in 'contact lenses' a capital - Thanks!
11 years ago
 
Client
Sorry, I think it would also look better if the 'i' in 'In' is in lower case. Sorry about being pedantic about the letter case. Thanks again!
11 years ago
 
Logo Designer
I will have the changes uploaded first thing in the morning.
I'm away from my computer at the moment and checking my messages from my phone.
Thanks!
Kib
11 years ago
 
Client
Hi Kib,

No problem at all. Plenty of time left :)
Thanks heaps!

Jen
11 years ago
 
Client
Hi Kib,
Thanks for making those changes so promptly. Really like how you've incorporated the book now (#11). Only thing is that the logo has lost the cuteness because the figure no longer looks like a child. Maybe you could put the child in (as in #1, without the balloon) or make the new figure look more childlike? Even though the child would not be reading the book, you would still see a child and you would still see the book and therefore you could still make that connection. Or maybe have a full length view of the child reading a book instead of holding a balloon? Look forward to seeing your ideas. Loving your train of thought the most thus far
11 years ago
 
Logo Designer
#21 - Added a book in hand.
Thanks!
Kib
11 years ago
 
Client
Thanks for adding the book but I was thinking more like a silhouette of a child reading a book. And as I mentioned, I don't think we need the balloon in the picture. Not sure if this image will go across, but a combination of these pictures I've linked below. I like how the book is very clear in the first one but obviously don't need the rocks or grass so maybe you could have them sitting down like in the second image. Might look nice if it was a little girl (see ponytail silhouette of 3rd link)? Could you do one of a little boy and one of a little girl? If it's not too much trouble :)
https://www.etsy.com/listing/38778051/boy-reading-child-silhouette-die-cut-for
http://www.classical-childrens-books.com/children-reading-books.html
http://www.northerntradingco.com/product/shadow-silhouette-metal-cutout-reading-kids-yard-art

Thanks so much!
11 years ago
 
Logo Designer
I'll have the new one's up first thing in the morning - thanks!
Kib
11 years ago
 
Client
While you're at it. Would you mind changing the font too? My sisters don't think it looks classy enough to match the picture you've drawn.
Looking forward to seeing the update.
Thanks !
11 years ago
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