Inner West Eye CareLogo Design Contest

Logo Design Contest
Contests / Inner West Eye Care

Inner West Eye Care has selected their winning logo design.

For $375 they received 96 designs from 9 different designers from around the world.
1st
#96

Withdrawn

6th
#77

Withdrawn

7th
#89

Withdrawn

New
#66

Withdrawn

New
#56

Withdrawn

New
#44

Withdrawn

New
#42

Withdrawn

New
#45

Withdrawn

New
#41

Withdrawn

New
#43

Withdrawn

New
#46

Withdrawn

New
#40

Withdrawn

New
#29

Withdrawn

New
#31

Withdrawn

New
#26

Withdrawn

New
#25

Withdrawn

New
#23

Withdrawn

New
#24

Withdrawn

New
#57

Withdrawn

New
#95

Withdrawn

New
#94

Withdrawn

New
#93

Withdrawn

New
#92

Withdrawn

New
#91

Withdrawn

New
#90

Withdrawn

New
#88

Withdrawn

New
#87

Withdrawn

New
#86

Withdrawn

New
#85

Withdrawn

New
#84

Withdrawn

New
#83

Withdrawn

New
#82

Withdrawn

New
#63

Withdrawn

New
#62

Withdrawn

New
#61

Withdrawn

New
#60

Withdrawn

New
#59

Withdrawn

New
#58

Withdrawn

New
#55

Withdrawn

New
#54

Withdrawn

New
#53

Withdrawn

New
#52

Withdrawn

New
#51

Withdrawn

New
#35

Withdrawn

New
#34

Withdrawn

New
#33

Withdrawn

New
#32

Withdrawn

New
#30

Withdrawn

New
#28

Withdrawn

New
#27

Discussion

 
Client
Thanks for your entries! I really like #26. Only thing is if like the emphasis more on the child, rather then the book. Maybe have a silhouette of a child reading instead?
I like the 2 tones of colour. Perhaps you could make the second tone a bluer shade of purple rather then a pinker shade - I find that would be more relaxing.
Thanks for the work you have done so far :)
11 years ago
 
Logo Designer
Thank you for the guide & consideration here's a quick update with #28 - #29.
11 years ago
 
Client
Thanks for the update. The silhouette looks great! Esp. in #27. Is it possible to make the silhouette look a little more like a child?
Regarding the colour, I like the original purple but the complementing colour in #26 is pinkish. That is the colour I wanted you to change - to bluish purple if possible. The original main purple colour is good.
Also I think it would look more like an eye if the ends/corners of the eyes were joined up.
Regarding the font. Maybe something softer, looks a little too digital for what I need.
Thanks heaps! Great work!
11 years ago
 
Client
Looking great Crimson!
Things to consider: I like the inside circle part of #31, the contrasting tones are good - the iris stands out more because it is in the darker colour which is good. So to summarise - the child, the facing book pages and the semi circle to be in the main purple colour. I really like the look of the upper and lower lids in #29 - maybe you could curve them a little more or make it a little larger so that the upper and top lid touch (or nearly touch) in the corners.
I still have a problem with the secondary colour - it's too pinkish. Can you please make it a bluish purple?
Could I see what it would look like if you changed 'Inner West Eye Care' to all capitals?
It's really coming together :) Fantastic work!
11 years ago
 
Logo Designer
Thank you for the directions for the logo much appreciated my apologies with the purple & blue I'm actually colorblind with that distinction somehow if you can give a link or sample color image would really help for your color choices with the logo. Thanks again logo will continue with progress.
11 years ago
 
Client
Thank you for making the name of the business in capitals. I like it better.
Just repeating some of the other changes mentioned in the last feedback which I think would improve the logo:
1) Please make the following in main purple colour (e.g. Pantone pms814)
- the silhouette of the child, the semi-circle depicting the edge of the iris and the top open pages of the book, the lower lid and the 'INNER WEST EYE CARE'
2) please make the following in the secondary colour (e.g. Pantone pms271)
- the bottom page of the book, the lower lid and the slogan 'Specialising in Children's Vision & Contact Lenses'.
I changed the 'and' to '&' because I think it will fit better. This way you can make the font for the slogan a little larger to match it up to the length of the name of the business
Also could you make the curves of the upper and lower eyelid meet in the 2 corners. This way it will be clearer that it's an eye. And please leave the inside of the iris white, that way the outline of it stands out.
Thanks again for your efforts :)!
11 years ago
 
Logo Designer
Hi there, thank you for the detailed feedback as the result kindly check for review #41 - #40 updates coming up.
11 years ago
 
Client
Fabulous work!!! Love the depth in the logo with the highlights on the upper and lower lids and the shadow underneath the eye. Thank you for putting those colours in as I requested. What do you think of my colour choices - do they go together? I'm not very creative ;p
The long logo also looks nice (#46) but I think my logo will work better on pamphlets and things being a vertical logo rather the a horizontal logo.
Could you change the letters in the slogan 'specialising in children's vision & contact lenses' all in lower case letters for both #44 and #42 so I can see what that looks like?
I'm loving them. Fantastic effort! I will ask my family if they like the normal eye or the sweeping eyes - can't decide which one I like better. Thanks!!!
11 years ago
 
Client
Sorry, I've been looking through the colour chart. Do you the think the second colour would be better if it was a little greyer e.g. pantone pms 666 or 667? What is your opinion?
11 years ago
 
Logo Designer
Thank you will do that second color as requested, yes I think the second color must be different from the purple shade will do that for your review.
11 years ago
 
Logo Designer
updates with #60 - #61 (lower cases)

#59 - #58 - #57 - #56 (pantone pms 666)

#54 - #53 - #52 - #51 (pantone pms 667)
11 years ago
 
Client
Thanks for being so efficient at making those changes. Looks nicer in lower case.
No need to change on all of them because I definitely prefer #57 and #56 but could you do the following combinations because I think I like those new colours better. Sorry...
For designs #57 and #56 could you change:
1) Main colour pms 667, second colour pms 666
2) Main colour pms 666, second colour pms 814
Thanks so much! I'm really happy with the look and feel of this logo :)
11 years ago
 
Client
Thanks for sending the designs in the new colour. My family liked the brighter purple better so I've kept #57 as the favourite. 75% of my family picked your logo as their favourite :)!
They mentioned a couple of things though:
1) can you erase the left? arm of the child? - it will make the logo look less cluttered
2) are the fonts that you used easily available to me? So that I can match it with other text that I write e.g. on my webpage
Thanks again :)
11 years ago
 
Logo Designer
Great to hear that :) Yes the fonts are standard & available will be given for you after the contest as complimentary submitting revision as requested. Thanks.
11 years ago
 
Client
Thanks for letting me know about the font - that's very thoughtful of you.
Looking super dooper now the arm is not there.
Fantastic and so efficient! Thanks again for all your hard work! Can't think of anything else for now.
11 years ago
 
Logo Designer
Some minor adjustment with the book centered in the iris #77.
11 years ago
 
Client
Great call Crimson! Looks much better. Lol, now looking at the older one, it does look like the poor kid's arm has just been chopped off ;p
I'm just looking over fonts for the bottom slogan. I like yours but just double checking I don't like any other ones better. That'll be the only change left if I decide I want a different font.
Otherwise, so far the feedback has been that your logo is the favourite with my family :)
Thanks again!
11 years ago
 
Logo Designer
Thank you for supporting my entry :) I'll give a few updates with fonts to choice from.
11 years ago
 
Client
Thanks Crimson but actually I'm happy with the original font you chose for 'INNER WEST EYE CARE'. It's the one for the 'specialising in children's vision & contact lenses' that I was thinking about changing. Don't know if this link will work properly but I like the font in the top ad/image that says 'Erfrishender Tragekomfort MIT jedem Lidschlag was inner der Tag auch bringt'
Sorry it's in German
11 years ago
 
Logo Designer
Hi jenchea would be glad to see the font style used in the product you presented though you can paste links here or pictures/documents or websites I can't seem to find the image ad in German language in google :) do you have any other suggestion perhaps. Thanks again.
11 years ago
 
Client
Hi Crimson,

Sorry for the delay. I've found a font style that I like. 'Google font Quicksand'. Or something similar to that. Will that match with the main font? If not, I'm happy to see your suggestions.
Any probs just let me know.
Thanks!
11 years ago
 
Logo Designer
Done have the font in no time :) Bold & Book with #86 and #87.
11 years ago
 
Client
Thanks Crimson but I don't think the font is Quicksand because the 'a' is the fancy a not the normal a. Are you sure it's Quicksand? If you could double check for me Thanks for being so prompt :)
11 years ago
 
Logo Designer
Yes I've used this font before except the a is normal like a rounded soft font only the letter 'Q' in quicksand have the emphasis. I've searched here:
https://www.google.com.ph/search?q=Google+font+Quicksand&es_sm=122&source=lnms&tbm=isch&sa=X&ei=ImZ9U4DoI8Tj8AW7mYKYAg&ved=0CAgQ_AUoAQ&biw=1920&bih=965#q=font+Quicksand&tbm=isch&imgdii=_

you can paste the link of the font you want to use here anyway in the final files I'll include the editable version of the logo if wish to change in the future or so will not be a problem :)
11 years ago
 
Client
Hi Crimson,

Yes, when I clicked your link the font is the correct one but on logo #86 and #87 the a is not the rounded 'a' as in the link you sent me. Sorry I don't know the terminology but the a-shape I want is the simple rounded lower case one as seen in the link you sent me. Hope that makes sense?
11 years ago
 
Logo Designer
Yes that's the font I've used anyway will get new options for that as follow up.
11 years ago
 
Logo Designer
here are some options for review:
#88
#89
#90
#91
#92
11 years ago
 
Client
I am so sorry Crimson! I was checking on my phone and didn't look at the correct numbers. Yes, you are absolutely right #86 and #87 are Quicksand. Sorry!!! :(
Thanks for giving me those options. After chatting to the family, #89 font is what everyone prefers. What font is that?
OK, now the font is settled!
Is it possible to give the child small arms? My sisters think the child looks funny with no arms at all. Sorry to be a pain :( So basically the original arms were too big and made the logo look a little cluttered but now he has no arms he looks like an amputee so maybe if we could do something in between?
Thanks heaps for being so patient. Hopefully we can finalise this today and you won't have to hear from me anymore ;p
Jen
11 years ago
 
Logo Designer
No problem at all :) the #89 font is vagabond close to quicksand also, I'll make some new hand with the silhouette. Thanks!
11 years ago
 
Logo Designer
Here are the two hand option the pointing #94 and just the natural hand position #93.
11 years ago
 
Client
Thanks Crimson! After much discussion, everyone voted against my husband and wanted the original child. So if you could put the original child in with the new font and the latest colours that would be great. Sorry for the extra work. OK, if you could send that through then we can finish up. Thanks again for your patience and understanding. You've been an absolute pleasure to work with :)
Jen
11 years ago
 
Logo Designer
I see the last update #95 would do the final choice for your review. Thank you not a problem on the adjustments :) making the best custom logo for the company. Thanks for the detailed guides & support much appreciated.
11 years ago
 
Client
Hi Crimson,

Thanks for that update but I don't think that's the original child. It looks a bit fatter ;p
I think the original one is like the one in #61. Could you put that silhouette in?
Thanks again.
11 years ago
 
Logo Designer
here it is #96 hope this is the one :)
11 years ago
Login
Home Start on your logo Contests Portfolio Designers Why? Help Contact Us
Forum About Us Pro Accounts
1-800-300-3231