Inner West Eye CareLogo Design Contest

Logo Design Contest
Contests / Inner West Eye Care

Inner West Eye Care has selected their winning logo design.

For $375 they received 96 designs from 9 different designers from around the world.
3rd
#68
8th
#70
9th
#69
10th
#38
New
#50
New
#37
New
#16
New
#49

Withdrawn

New
#48

Withdrawn

New
#36

Discussion

 
Client
Hi,

Lovely logo! I especially like the beautiful outline of the eye. Just a few notes however. Could you make the words of the 'slogan' at the bottom in lower case. Also the image within the eye itself - it doesn't really say to me 'we test kids eyes' so maybe you could change that.
Thanks for your work do far!
11 years ago
 
Logo Designer
Hello

thank for the feedback
here are new entry with lowercase on the slogan, and new figure within the eye
#37

Thanks
BuddiArto
11 years ago
 
Client
Thank you for changing the lettering in the slogan to lower case. Looks really good!
Only thing is I still can't tell the image in the centre is a child? Maybe you could put a silhouette of a child reading in the centre?
Great effort. Thanks heaps!
11 years ago
 
Logo Designer
Hello

Here another new entry with silhouette of a child reading in the centre

Thanks
BuddiArto
11 years ago
 
Client
Thanks for making that change!
Looks fabulous! Loving it :)!
11 years ago
 
Client
Just something I thought of - could you change the 'and' to an '&' to make the slogan take less room so you can make the font a little larger. It's a bit small to read easily as it is now.
Thanks !!!
11 years ago
 
Client
Hi, thanks for making those changes. I think the it is easier to read now.
I noticed that you made the eye picture smaller. Could you make it at least the original size you made the other ones? Maybe even slightly larger would look nicer I think. It doesn't stand out enough at the smaller size.
Looks great! Thanks!
11 years ago
 
Logo Designer
Hi, yes sorry my mistake, I accidentally strecth it out, here new entries with original size on #50 and I made a modification of #37 to #49

Thanks
BuddiArto
11 years ago
 
Client
Love the changes you made! I like how the figure looks more like a child now and is reaching towards the light and the book - very nice :) And yes, this size is much better. Love this design! Just need to ask the family what they think. I'll let you know if I think of anything else.
Thanks so much for all your hard work :)!
11 years ago
 
Client
Hi
After discussions with my family, they came to the conclusion that your design had the nicest shape eyes :) however many of them were confused about what it happening inside they don't think the sun/yellow light/star should be there. Maybe just have the book there instead? Anything else you can think of to improve the message of the central image. Everyone loves everything else about it.
Thanks!
11 years ago
 
Logo Designer
Hi, thats sounds great,

okay here are new entries (for now) only the book on #68 & with color variation on #69
I try to figure something out about the message on the central image

Thanks
BuddiArto
11 years ago
 
Logo Designer
Hi here are something on my mind with letters comes out from the book, on #70

Thanks
BuddiArto
11 years ago
 
Client
Hi BuddiArto,

Great ideas! My husband likes the idea of letters. He suggested maybe make the child reach for a letter chart as opposed to a book with tumbling letters to see how that looks? Thanks for thinking of some new ideas :)
Regarding the colour. I quite like the colour you originally chose so that's why I haven't asked you to change it, however if you want to do one in Pantone pms814, that is the colour I have requested from the other designers after I was unsure about the tones they chose.
Thank you!
11 years ago
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