Industrial Ideas Inc.Logo Design Contest

Thanks to everyone so far for their great submissions!! I am unexpectedly traveling for the next day few days and will be only able to comment sparingly. I am sorry. Some general comments on design direction until I get back in my office though; I think #6, #8, and #13 are on the right track with the combination of simple visual cue with the name of the company in a legible and balanced type.

Thanks to everyone though please keep 'em coming and stay tuned!!!


Regards,
Scott Campbell

Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
https://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
bugy.
=)

Thanks Bugy!

I am back in town and am reviewing the entrants so far, thanks again to everyone.

Perhaps some of you kind designers can offer a newbie some advice. I am struggling as to what kind of feedback to provide that does not offend and yet also inspires to get a design I really like? (I am sorry but nothing is jumping out at me yet.)

Is it best to say what I like about a design rather than what I dont like and is it better to express these opinion with a private reply or in this general reply box?

Sorry again for naivety. I think this entire board is awesome and I secretly would like to make some contacts for further graphic work as my company grows.

Thanks!!


Scott Campbell

No problems Scott, the best thing to do is post on each designers page individually (by clicking one of their logos above) and leaving detailed comments about each design and which parts you do like and those that you dont.

For example: "i like the colours you have used and the type layout looks great but the icon/symbol/logo itself isnt really doing it for me, im not sure why / because of ------------"

Its best to keep this general area for blanket feedback to everyone.
eg: "all designers please dont use the colour red"
"please only use white backgrounds"
"i would like to see something done with the initials of the name" (or any other ideas you might have and want us to try out)

hope this helps!

Bugy

also, there is really no need to worry about offending people, any designer who cant handle constructive criticism is in the wrong industry =)

im wondering if you could clarify, are you after a logo that is just a stylized "I3" (like my current first ranked) or something totally different / abstract? or are you not sure yet?

Please, mark designs you don't like at all as "Not interested". Thank you.

Bugy and Paull, thanks for your feedback!

To answer Bugy's question in the public forum: I do like your stylized i3 look and my intention is to transition the full name of the company into simply i3 BUT I can't simply name my company i3 because 1) It is already a registered business name in my state and, 2) I need an identity that as we start out tells customers what we do (more than just i3) so that when I am established and switch to the more simple identity it wont confuse as many people.

I think ideally I need two related logos or one adaptable? logo where the full name of the company "Industrial Ideas Inc." is called out with an associated stylized i3 or an abstract design that can later be used on its own but maintains a visual connection to when we went by the longer name.

Wow, sorry for the long answer!

Thanks again to bugy and everyone for your submissions and questions so far.

To clarify my last comment about abstract versus stylized i3...

I am still interested in abstract designs right now as well.

As an example, I considered the abstract idea of using a letter "i" with the "dot" being represented by a compact number 3 and the "body" being represented by the silhouette of a man (like a soldier at attention - shoulders but no legs) and placing this symbol into advertising spots in odd places or situations.

Just illustrating that I am open to the right kind of abstract design as well.

cool thanks for taking the time to write this stuff out, really helps us to get a better idea of what your after =)

judging from your above comments i think the best bet is to go with a logo (be it a stylized I3 or something abstract) that can be separated from the text (company name) at a later date and used as a standalone mark.

oh one more thing, you will get much more entries if you rank as many designs as possible while only moving the ones you dislike or dont think are practical to "not interested"
its very encouraging to have a design ranked whereas us designers sort of get stuck in no mans land when our designs are left as unranked because we dont know what direction to develop the logo in.