Industrial Ideas Inc. Logo Design Contest

Industrial Ideas Inc. has selected their winning logo design.

For $350 they received 208 designs from 46 different designers from around the world.
Contest
Logo Design Brief
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Scott Campbell
United States

What We Do

We represent unique and innovative products to manufacturers that solve problems and improve processes.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Innovative products and/or that the company is innovative and unique,
#2 - Easily identifiable,
#3 - Professional but a little different.

Our Target Audience:

Engineers, purchasing agents, and corporate officers of mid-large manufacturing companies in the United States. Both men and women professionals of middle age. All would have some college degree. Target manufacturing sectors are larger industrial operations such as Pharmaceutical, Chemical, Steel, Automotive, Food and Beverage, and maybe the military.

Color Preferences

Orange and White. Orange and Black. Orange will be the company color so the general idea is that any logo should be able to be seen on a field of orange or be orange itself when on top of other colors.

Our Ideas and Additional Information:

Eventually a subsidiary of Industrial Ideas Inc. will be formed called i3 Supply and i3 may become the corporate DBA overtime.

Themes

Colorful
Bright
Modern
Refined
Masculine
Simple
Luxury
Expensive
Playful
Commonplace
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Scott Campbell
United States
Thanks to everyone so far for their great submissions!! I am unexpectedly traveling for the next day few days and will be only able to comment sparingly. I am sorry. Some general comments on design direction until I get back in my office though; I think #6, #8, and #13 are on the right track with the combination of simple visual cue with the name of the company in a legible and balanced type.

Thanks to everyone though please keep 'em coming and stay tuned!!!


Regards,
Scott Campbell
13 years ago
bugy
Australia
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
https://logotournament.com/forum/general_discussion/914
even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful.
thanks!
bugy.
=)
13 years ago
Scott Campbell
United States
Thanks Bugy!

I am back in town and am reviewing the entrants so far, thanks again to everyone.

Perhaps some of you kind designers can offer a newbie some advice. I am struggling as to what kind of feedback to provide that does not offend and yet also inspires to get a design I really like? (I am sorry but nothing is jumping out at me yet.)

Is it best to say what I like about a design rather than what I dont like and is it better to express these opinion with a private reply or in this general reply box?

Sorry again for naivety. I think this entire board is awesome and I secretly would like to make some contacts for further graphic work as my company grows.

Thanks!!


Scott Campbell
13 years ago
bugy
Australia
No problems Scott, the best thing to do is post on each designers page individually (by clicking one of their logos above) and leaving detailed comments about each design and which parts you do like and those that you dont.

For example: "i like the colours you have used and the type layout looks great but the icon/symbol/logo itself isnt really doing it for me, im not sure why / because of ------------"

Its best to keep this general area for blanket feedback to everyone.
eg: "all designers please dont use the colour red"
"please only use white backgrounds"
"i would like to see something done with the initials of the name" (or any other ideas you might have and want us to try out)

hope this helps!

Bugy
13 years ago
bugy
Australia
also, there is really no need to worry about offending people, any designer who cant handle constructive criticism is in the wrong industry =)

im wondering if you could clarify, are you after a logo that is just a stylized "I3" (like my current first ranked) or something totally different / abstract? or are you not sure yet?
13 years ago
Paull Petterson
Slovakia
Please, mark designs you don't like at all as "Not interested". Thank you.
13 years ago
Scott Campbell
United States
Bugy and Paull, thanks for your feedback!

To answer Bugy's question in the public forum: I do like your stylized i3 look and my intention is to transition the full name of the company into simply i3 BUT I can't simply name my company i3 because 1) It is already a registered business name in my state and, 2) I need an identity that as we start out tells customers what we do (more than just i3) so that when I am established and switch to the more simple identity it wont confuse as many people.

I think ideally I need two related logos or one adaptable? logo where the full name of the company "Industrial Ideas Inc." is called out with an associated stylized i3 or an abstract design that can later be used on its own but maintains a visual connection to when we went by the longer name.

Wow, sorry for the long answer!

Thanks again to bugy and everyone for your submissions and questions so far.
13 years ago
Scott Campbell
United States
To clarify my last comment about abstract versus stylized i3...

I am still interested in abstract designs right now as well.

As an example, I considered the abstract idea of using a letter "i" with the "dot" being represented by a compact number 3 and the "body" being represented by the silhouette of a man (like a soldier at attention - shoulders but no legs) and placing this symbol into advertising spots in odd places or situations.

Just illustrating that I am open to the right kind of abstract design as well.
13 years ago
bugy
Australia
cool thanks for taking the time to write this stuff out, really helps us to get a better idea of what your after =)

judging from your above comments i think the best bet is to go with a logo (be it a stylized I3 or something abstract) that can be separated from the text (company name) at a later date and used as a standalone mark.
13 years ago
bugy
Australia
oh one more thing, you will get much more entries if you rank as many designs as possible while only moving the ones you dislike or dont think are practical to "not interested"
its very encouraging to have a design ranked whereas us designers sort of get stuck in no mans land when our designs are left as unranked because we dont know what direction to develop the logo in.
13 years ago