In the MixLogo Design Contest

In the Mix is a line of specialty baking mixes.

Open to any

What is the goal of the brand?
To provide the customer with the foundation (the mix, decorations, and directions) to simply create gourmet delicious tasting desserts, treats, snacks, pastries that yield perfect results with little effort.

Where do you plan to sell/see the brand?
Chain/Big Box stores.
CPWM, Crate and Barrel, Sur La Table, Specialty Grocery Stores, Club, TJ Maxx, Ross.

What does the brand stand for? What is the brand philosophy?
Quality, indulgence, simplicity, value TASTE – deliciousness!! Bursting with flavor, looks good (appearance).

I have uploaded current logos for the company Brand Castle. We to updated our In the Mix logo to stand our more, be more important to help us build the brand.