In the Mix Logo Design Contest

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In the Mix has selected their winning logo design.

For $575 they received 193 designs from 29 different designers from around the world.
Contest
Logo Design Brief
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James Zeilinger
United States

What We Do

In the Mix is a line of specialty baking mixes.

Industry

Retail

Top Three Things to Communicate

#1 - Comforting
#2 - Confident
#3 - Reliable

Our Target Audience:

What is the target audience?
Age group - 18 to 101
Gender – F
Income level – all

Color Preferences

Open to any

Our Ideas and Additional Information:

What is the goal of the brand?
To provide the customer with the foundation (the mix, decorations, and directions) to simply create gourmet delicious tasting desserts, treats, snacks, pastries that yield perfect results with little effort.

Where do you plan to sell/see the brand?
Chain/Big Box stores.
CPWM, Crate and Barrel, Sur La Table, Specialty Grocery Stores, Club, TJ Maxx, Ross.

What does the brand stand for? What is the brand philosophy?
Quality, indulgence, simplicity, value TASTE – deliciousness!! Bursting with flavor, looks good (appearance).

I have uploaded current logos for the company Brand Castle. We to updated our In the Mix logo to stand our more, be more important to help us build the brand.

Themes

Feminine

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

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Discussion

Discussion

James Zeilinger
United States
#1 I like whisk but the shape will look too rough for the consumer. I don't mind the heart idea but don't think it relates to baking mixes very quickly. Keep trying. Love your work! send more.
11 years ago
James Zeilinger
United States
#2 Thank you for entering. The 'Mix' is pretty but too corporate for me. I like the motion but it reminds me of a phone company/airline, not touchy feely like a baker. I'd love to see more. thanks.
11 years ago