Hi there Thank you for the submissions. Although I think your icon is dynamic, my process refers to integrating cognitive information in the body - I feel that this icon is too indicative of fitness - it makes me think of swimming. The font for the positioning statement feels to light and squashed - not sure if using black would work and maybe putting one sentence beneath the other?
Thank you very much for the comments. I withdrew the previous entries.
I came out with another design concepts, using B letter mark in simplified style. The font used is also bolder than before. Hope the tagline is easier to read this time.
If you like this design concept, I'll be looking forward your next comments or design direction.
Yes, the font is easier and although I like the icon, I am not quite sure what it means - in terms of how it relates to the services of In-body. My favourite is #52.
My suggestion is: (regarding icon) to move where the "B" starts down and then have the top of the B end above this - so that the circle with the dot ends above it so that it looks like "b" and "i" combined :-)
If you happy to try that, perhaps also the black and white version? It will help as today is when I have to choose my top 5 I think
I hope if I do the revision, this action will not taking me to the 'Logo Court' as it would make it look similar to logo concept # 20 or # 21. But I will try somehow. You'll know if my logo proposals are up later
After some reflection I feel that the font is a bit too "hard" and doesn't make me think of transformational training and coaching - but I think its a great logo, just that it doesn't fit my offering.