Imperium Fitness Co. Logo Design Contest

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Imperium Fitness Co. has selected their winning logo design.

For $275 they received 211 designs from 26 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
ImperiumFitness
United States

Slogan

Build Your Empire

What We Do

The word "imperium" is the latin word for empire, meaning "absolute power." We think of our body's as "our empire." and are always looking to constantly grow our empire physically and mentally. Imperium Fitness is a fitness apparel company for college students (18-30) who are looking for affordable and aesthetic active wear while building a community to promote healthy lifestyles.

Industry

Sport

Color Preferences

Black- Strong, Simplistic, Authority
White- Pure, Personal
Grey- Neutral, Sophisticated
Maroon?

Our Ideas and Additional Information:

1) We were thinking having a full logo as well as a simplistic symbol that can easily be associated with our company.
2) If you were to come up with a animal personification of the company, a lion could be considered since it is considered "King of the Jungle" maybe a bear, wolf, tiger, etc. Something that is top of the food chain.
3) We want to be appealing to both men and women even though it carries more of a masculine design.
4) something that is encircled or within a simplistic shape
5) we want a logo that can easily be distinguished if someone saw it on the street.

Themes

Masculine
Simple
Gray
Necessity
Modern
Raw
Adventure

Style Inspiration

Entries
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Contest Entries

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