What We Do
The word "imperium" is the latin word for empire, meaning "absolute power." We think of our body's as "our empire." and are always looking to constantly grow our empire physically and mentally. Imperium Fitness is a fitness apparel company for college students (18-30) who are looking for affordable and aesthetic active wear while building a community to promote healthy lifestyles.
Black- Strong, Simplistic, Authority
White- Pure, Personal
Grey- Neutral, Sophisticated
Our Ideas and Additional Information:
1) We were thinking having a full logo as well as a simplistic symbol that can easily be associated with our company.
2) If you were to come up with a animal personification of the company, a lion could be considered since it is considered "King of the Jungle" maybe a bear, wolf, tiger, etc. Something that is top of the food chain.
3) We want to be appealing to both men and women even though it carries more of a masculine design.
4) something that is encircled or within a simplistic shape
5) we want a logo that can easily be distinguished if someone saw it on the street.