I have worked on the concept of the hole in a sewing needle.
In this design, the "I" in imago is shaped like a needle hole.
In design # 402, I have gone a little further, and the hole in the 'o' has changed shape to look like a needle hole. With this, the "o" looks like an eye, to reinforce the idea of something visual (image)
I have decided to use lowercase to express proximity and modernity.
The font is thick to give more solidity to the brand. With what can be seen in small sizes and used as a watermark with very good results.
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I have worked on the concept of the hole in a sewing needle.
In this design, the "I" in imago is shaped like a needle hole.
In design # 402, I have gone a little further, and the hole in the 'o' has changed shape to look like a needle hole. With this, the "o" looks like an eye, to reinforce the idea of something visual (image)
I have decided to use lowercase to express proximity and modernity.
The font is thick to give more solidity to the brand. With what can be seen in small sizes and used as a watermark with very good results.
Hope you like it.
Fontana.
(sorry for my english, it's too bad)