Color Preferences
We are open but prefer the following ideas:
Blue, grey/silver – sleek, sophisticated, clean
Orange, grey - lively, fresh, modern
Grey, black – sleek, simple, edgy
We would like to move away from our current “mardi gras” colors.
Our Ideas & Additional Information
The Illinois Technology Association is undergoing a brand transformation. We are known in the community as the ITA and would like to evolve to leverage our acronym in our logo and branding elements going forward.
What We Do: The Illinois Technology Association (ITA) is a business services organization dedicated to growing technology companies. We provide insights, inspiration and connections that empower our members to maximize their success. Whether you are looking to build your team through our talent resources, leverage our platforms to amplify your message or engage with your peers on topics critical to your success, we have the resources and programs you need. With nearly 500 member companies, we are your connection to the local tech community, a navigator for the innovation ecosystem, and an advocate for your success.
Our members include leading growth-stage companies such as ContextMedia, Fieldglass, kCura, SAVO and large companies such as Google, Microsoft and Motorola Mobility and investors such as the Pritzker Group, Hyde Park Venture Partners and Vista Equity Partners. For more information, visit www.illinoistech.org.
Although we are open to exploration, we tend to gravitate toward concepts that are more typographical in nature. Ideal situation utilizes typography as the main component but incorporates an additional element to help distinguish the logo and reinforce the key message of the brand.
Themes: Technology, Forward, Vibrant, Innovation, Growth, Sophisticated