ilfoodoLogo Design Contest

Logo Design Contest
Contests / ilfoodo

ilfoodo has selected their winning logo design.

For $375 they received 137 designs from 12 different designers from around the world.
1st
#137

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6th
#121
8th
#43

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New
#77

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New
#76

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New
#75

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New
#74

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New
#73

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New
#72

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New
#71

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New
#70

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#136

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#135

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#134

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#133

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#132

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#131

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#130

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#127

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#126

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#125

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#122

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#120

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#119

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#118

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#117

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#116

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#115

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#114

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#113

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#86

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#85

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#84

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#83

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#82

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#81

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#80

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#79

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#78

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#57

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#56

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#44

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#42

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#41

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#40

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#39

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#38

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#36

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#35

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#34

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#33

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#32

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#31

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#30

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#25

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#24

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#23

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#22

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#21

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#12
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Discussion

 
Client
Many thanks for your designs, the idea with bars is interesting. Outlined pictures in bars in #9 are cool, but we prefer the font from #11, or maybe another font. Also, can you please try to post a variation with a different picture in the brown bar? The meaning of apple and bottle is clear at first sight, but I am not sure what the third thing is :)
11 years ago
 
Logo Designer
Hi
Thank you for feedback :)
The picture on the brown bar was supposed to be a cereal box... - I guess it is not very clear :)
Entry #21 with font from #11 and preserve can, entry #22 with milk carton, different font, also made the color
gradient more "web 2"
Entry #23 - Another idea...
Please let me know if there is anything else you'd like me to try :)

Regards
Seindesign

11 years ago
 
Client
Hi and thanks, we thought it was cheese in #11 :)

We like #22 the most. Could you please try one more with some heavier font? Regarding the pictures - we finally think they're better filled with white like in #11, its more visible when they're smaller. We also like the cereal box in #11 more than the can, just looks more cool. We had a quite long discussion about what the third picture could be, but still havent found anything that would fit and still be clear to distinguish at this small size.

After a consultation with colleague, we also find #10 interesting. But there is an issue with the proportions - it's too high, we need to use it on smartphone displays and it would consume highly-valued space.

We also like the idea with magnifying glass, thats what our apps does, allows to look closer at the food. We're not quite sure about the intersecting the two Os though. Maybe it reminds olympic circles too much.

Best regards
Jiri
11 years ago
 
Logo Designer
Hi Jiri,
Thank you for your comments and rank :)
I'm working on it right now and will upload new versions soon...
11 years ago
 
Logo Designer
Hi Jiri,
Here are the new versions: #30 - Heavier font, pictures filled in white, #31 - Same, only with
pickle jar :), #32 slightly thicker bars, milk, another font. #33 with pictures on top of bars.
Also tried to make the magnifying glass concept less "olympic" :) #34,#35
And last #36 a horizontal version for #10
please let me know if there is anything else you'd like to see

Best regards
11 years ago
 
Logo Designer
Hi,
Some more variations :) #38 - #41
11 years ago
 
Client
Hi,
thanks, there are some nice ones for sure :) We will discuss which variations are the best and let you know tomorrow.
11 years ago
 
Client
Thanks for new variations, #31 is fine, maybe with enlarging the images in bars a bit like in #56. I would also change the brown bar to red. The third picture is now better than the can, but we're still thinking about it, maybe some sausage or salami?

Also #43 still looks interesting, but we are not sure of the colours. I like the red, can you try some other color of the magnifying glass instead of this gray?

Thanks
Jiri
11 years ago
 
Logo Designer
Hi Jiri,
Thanks for feedback :)
Here are the revisions: #78,#79,#80 -Color variations for magnifying glass
#81 - Red bar instead of brown, bigger icons
#82 - Salami
#83,#84 - Sausages, also reflection underneath...
#85,#86 - fish or chocolate bar :)
Please let me know if there is anything you'd like me to try

Thanks
11 years ago
 
Client
Thanks, the colors of the bars are fine now. We were discussing the pictures and made the following conclusions:
1) The apple is fine and could be considered as final.
2) Please change the wine bottle to milk - bottle or box, e.g.:
bottle: http://images.crestock.com/3400000-3409999/3408158-xs.jpg
box: http://i.istockimg.com/file_thumbview_approve/4593657/2/stock-illustration-4593657-food-icons-incl-jpeg.jpg (this one is wider than the one in #32, so could be better at small sizes)
3) We want the third picture to be from meat categories (ham, chicken, fish), e.g.:
ham: http://1stepwebdesign.com/wp-content/uploads/2012/asset/24/ham-icon.png or http://www.clker.com/cliparts/d/1/7/e/12456405441056579090gramzon_Ham.svg.hi.png etc.
chicken: http://i.istockimg.com/file_thumbview_approve/4593657/2/stock-illustration-4593657-food-icons-incl-jpeg.jpg

The links are just guides / tips.

Please also move the pictures in bars a few pixels up like in #83, #84.

We were also talking about the font - would it be possible to have the beginning "il" and ending "o" a bit lighter and the "food" bold as it is now? Also the "d" letter is maybe too high, could it be the same height like "l" and "f"?

Many thanks
11 years ago
 
Client
Regarding #43 - could you please make the same modification with bold/normal font like in the previous comment for us? About the glass - maybe it would look better outlined, e.g. dark gray or something like that.

Also we still like #10, but we prefer the font from #81 and maybe also bold/normal combination.
11 years ago
 
Client
Also if it would help to make the pictures bigger, the bars could be slightly wider.
11 years ago
 
Logo Designer
Thanks Jiri for comment and references :)
I'm working on the revisions and will upload soon...
11 years ago
 
Logo Designer
Ok here we go :)

Entries #113,#114,#115,#116 - milk bottle/carton, chicken/ham - light & bold font, shorter d, bars slightly wider.
Entries #117,#118, #119 - magnifying glass versions
Entries #120 - 122 - update for #10

Thanks
11 years ago
 
Logo Designer
One more with fish :)
Please let me know if there are further combinations you'd like to see

Thanks
11 years ago
 
Client
Hi, after a few days of thinking we choose #116 as the best design. The bars and pictures are fine. However, we are still considering small modifications:

1) Could you try to change the orange color more into yellow?
2) We are still not sure about the gray color of the letters. Maybe it would also be cool to have the word "food" emphasized by a slightly different color than the other letters.
3) Please make a little space between the bars and product name.
4) Please also post one with reflection like in #39.

Thanks
Jiri
11 years ago
 
Logo Designer
Hi,
Here are the updates :)
#130 - Same letter color as before, yellow bar, reflection
#131,#132,#133 - one color variations
#134,#135,#136 - two color variations
Please let me know if you want to see any other colors/combinations :)

Thanks
11 years ago
 
Client
Thanks, the colors are better for sure. Probably the last thing we want to try is #132 with the fish from #125.

Regards
Jiri
11 years ago
 
Logo Designer
Coming right up...
With fish
I like the yellow also it was a good suggestion :)

11 years ago
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