I like the circular idea(it implies technology to me). Would like to experiment with different colors(blue and green) and make the left portion of the V more defined. Maybe by differentiating the letters in one colr and the circle in another?
Lets try your logo with a couple different color schemes. Thinking black and gold to imply wealth and money or black and silver for same idea. IVV lettering in black to let it stand out with the circular thing in background silver or gold. I am offering a couple different products with their own DBA "powered by IVV."
Somehow it is just a little simplistic and the colors just aren't popping out at me. Love the idea of where it could go but just hasn't grabbed me yet. I guess it just needs to be a little more in your face and bold? Perhaps within an oval background or something?