This is the the response I got from my Marketing/Web master, and I tend to agree with him:
I’m really liking entry
#24… I think with a few suggestions to the designer, it could really come to life. If the arch through the middle could somehow suggest the roofline of an RV or some kind of vehicle, then reach over to the right under the word Direct, that might be really cool. I’d also ask him to experiment with some other fonts. This is pretty basic. I works, but it’s to ordinary. ie. the font in the logo you currently have ranked as #1 would look interesting with this one.