ICON FitnessLogo Design Contest
Logo Design Contest
Contests / ICON Fitness
ICON Fitness has selected their winning logo design.
For $675 they received 262 designs
from 47 different designers from around the world.
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Logo Design Brief
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Client
What We Do
Heart Rate zone based training that does high intensity training in a fun and a little bit edgy setting.
Industry
Color Preferences
Greys black, white with a highlight of bright yellow or red
Our Ideas & Additional Information
Don't want weights or kettlebells in the logo. ICON should be prominent while Fitness should be smaller. One idea was to have a power button semicircle around the I but not absolute on that. The look of the physical location will have lots of concrete and steel and architectural lighting. Think manhattan with a little punk and a little glam.