Icon Capital & Investments, LLC Logo Design Contest

Icon Capital & Investments, LLC has selected their winning logo design.

For $275 they received 179 designs from 31 different designers from around the world.
Contest
Logo Design Brief Hide
cjalder
United States

What We Do

Private Equity/Venture Capital Company-raise capital from private investors and invest in new and existing businesses/opportunities.

Industry

Financial

Top Three Things to Communicate

#1 - Successful and Experienced
#2 - Secure, Safe
#3 - Honest, Responsible, Trustworthy

Our Target Audience:

Mostly wealthy investors. However, we will also meet with numerous companies who are seeking the funds we can provide.

Color Preferences

Open to the designer's interpretations and suggestions but please, no "Bright" colors. We tend toward the Blues, Reds, Blacks, Silvers, Grays, Whites.

Our Ideas and Additional Information:

We tend to like the more simple and classic logos that are timeless and easily marketable and brandable like Oakley, Nike, Mercedes Benz, Chanel. However, we also do not mind a little "Modern" edge added to it to let our Investors know that we are "up on the times" and that we are "Not stuck in the thinking of the past."

Please note that we also need new Business Cards designed with the new logo that is created. You can also submit potential Business Card designs as well (or we can do that separately and later with winning designer).

Themes

Masculine
Luxury
Expensive
Serious
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Prefers others.
1 2 3 4

Discussion

Discussion

cjalder
United States
#1. Thanks for submitting. However, the design reminds us of a "Tulip Flower" and the overall color scheme and appearance seems much too "Feminine" and "Soft" for our clients. We are looking for something more masculine that portrays a strong and stable image. Thanks.
12 years ago
cjalder
United States
#5, Can you please show design with some additional font options?
#9, Like the design and cleanliness. Some people say the "star" emphasises and draws the eye to the "&" part of the name instead of "Icon". Also like your #13 entry but it is a little too big and "construction company" looking. Is there a way to somehow blend the two to make #9 Stand out a little more and make it "Pop"?
#7, Can you please try some different color options for the sails?
#13, See post for #9
#4, Looks a little too much like a flag, a little dated looking.
#2, a little too "Tribal" looking
#3 & #6, Can't quite figure out what the "Icons" are, they are not clear
#11, Looks a little too much like the Pittsburgh Steelers Football team logo
#12, 14, 15, 16, & 17, These logos all look a little too much like "Construction Industry" logos and not for a company in the "Financial" world.

Thanks for submitting, looking forward to more submissions.
12 years ago
lighthouse44
United States
7 more options to #9 are submitted. :)
12 years ago
cjalder
United States
I like the "pop" of #5 but still not grabing me, perhaps change the fonts a little
#22 & # 24-Like the cleanliness but still can't place what is exactly missing, do you have any other ideas for the "Icon" portion of it?

To all: I would also like some new, fresh ideas & suggestions. in looking at some of the other contests, below are some that are getting closer. Engage Media # 45, 28, 79, 57, 27, 47, 46, 64 &38, NorthCap Commercial # 19 & 29, VanEdge Capital #208, 406, 178, 390. The color combo in Vogey #57 & #58 also looks good.

I hope this helps!
12 years ago
cjalder
United States
#45-Looks too much like the Pepsi Logo

#26-People have said this looks too much like a "Gun Sight" and conveys image of "I got you".

All, please keep in mind that we raise money from wealthy private investors so we need to convey an image of security and trust and that they will know that there money is "safe" with us.

Thanks for your submissions thus far. We are looking forward to seeing some additonal ones as well.
12 years ago
cjalder
United States
#41- I like the strong design but can you try making ICON CAPITAL a little larger or perhaps by using "bold" font as I would like the words to stand out a little more. Thanks.
12 years ago
cjalder
United States
#106- We like the logo and the silver/gray look but are wondering if you can also try adding some Blue in to see how that might look also? Thanks
12 years ago
cjalder
United States
#52- Can you please see what this logo would look like using a different Font? Also, we are liking the abstract logos a little more and were just wondering what the inspiration behind this deisgn is (in case we have to explain or come up with a story behind what the logo means?) Thanks
12 years ago
cjalder
United States
#76 & 78, Not quite masculine enough, very similar to the Sydney Opera House "Sails" which would be fantastic if we had a Nautical Theme or were based bear the Ocean and had that as a motif.
12 years ago
cjalder
United States
#91 & 105- Love the strength and look of the all Black but don't think the all black would turn out to good on Business Cards or Logoed Shirts so are going to have to not choose these.
12 years ago
cjalder
United States
#81- Is there a way to see what this logo theme would look like if the "I" in ICON had the emphasis instead of the "O". I like the boldness of this Logo but the emphasized "O" may seem to some too close to the Barack Obama Logo where the "O" is used as the symbol. Thanks.
12 years ago
idropimagery
United States
#71 #77 #107 #108 #111 . Any improvements that can be made?
12 years ago
cjalder
United States
p.s. Note to All- Thanks for new designs, they are all starting to look really good and can't wait until the contest is over on Wednesday night to select a winner. BTW- the reference to have a "vertical line separating the icon used and the name" was not necessarily meant for all of the designs, just a suggestions for one of the designs that we got from some feedback we received.
12 years ago
cjalder
United States
Regarding #71 #77 #107 #108 #111. The feedback we have received is that these designs are not "Clean" and "Precise" enough. They appear to be a bit bulky and awkward which is not good for a company in the "Financial Industry". Again, we are a Venture Capital/Private Equity type of company that is in the business of raising money and capital. Thanks.
12 years ago
ace_of_wands
United States
i see that you have not ranked any of the new logo's posted...maybe if you ranked them or marked them as not interested it could help the designers get closer to what you are looking for....just a thought.....thanks for any feedback that was given to my logo's posted.
12 years ago
ace_of_wands
United States
i see that you have not ranked any of the new logo's posted...maybe if you ranked them or marked them as not interested it could help the designers get closer to what you are looking for....just a thought.....thanks for any feedback that was given to my logo's posted.
12 years ago
cjalder
United States
#129 & #130, Can you please make the word "ICON" Black on both Logos? Thanks
12 years ago
cjalder
United States
#127 & #128, the Icon used is a liitle too "busy".
12 years ago
cjalder
United States
#100 & 102- Although we are looking for a clean, conservative but strong look, the colors on these are a little too boring and the buildings used for the Icons now seem not quite right after looking at the new logos submitted that have a more "clean" yet abstract Icon. Thanks.
12 years ago
cjalder
United States
#117 & #118, Although we prefer to have the "ICON" portion of the name stand out, for some reason these did not look as good as the others you submitted. The one all black needed some color (most likely a shade of Blue which we seem to be leaning towards). Thanks
12 years ago
flame
Argentina
#58 Good design, clean and modern, I really like that.
12 years ago
cjalder
United States
#57, #58, #114, #143, #129 & #130- It is possible to incorporate a little black somewhere into the wording, maybe "ICON" or "ICON CAPITAL" using Black font?

#143- Need to add an "s" to the end of "Investments". Thanks.

#139- Is it possible to add some "Blue" instead of the "Orange and Red" to your designs somehow?
12 years ago
cjalder
United States
#146 & 147- Looks too much like 1C or 1 Penny. Not quite the image we are looking for, we need to be worth more than 1 Penny.
12 years ago
cjalder
United States
#153 & 154, Way to wild and "spacy" looking for a Financial Services firm.
12 years ago
silks411
United States
blue submitted
12 years ago
cjalder
United States
#129- Can you also try placing a black vertical line between the Icon and the name of the company? Thanks
12 years ago
cjalder
United States
To All- Since the Tournament ends at 11:00 PM on Wednesday (2/25) night which will be too late for our Logo Committee review, we will try to make our final Logo decision by Thursday, February 26th when we all meet together to discuss. Thanks.
12 years ago
nachoaudi
Argentina
#58 Thank You Flame!!!
12 years ago
cjalder
United States
#169- Can you please try using some darker, richer "Blues" rather than thr torquoise type of Blues and some Black in the lettering. Please also just put on Plain White background, we are not crazy about the shades of Gray for the background. Thanks
12 years ago
cjalder
United States
To All Designers,

One of our key Logo Committee Members has been out sick but is back today and we will be getting together later today to make our final decision. Thank you for your patience.
12 years ago
romasuave
United States
Congrats prolific, nice mark!
12 years ago