Custom Lucite picture frames which are sold to high-end retail clients with an eye for design and who are looking for something new and fun.
Industry
Retail
Top Three Things to Communicate
#1 - Creative
#2 - High End
#3 - Sophisticated and Fun!
Our Target Audience:
We sell custom picture frames to retail clients through Frame Shops and Galleries. Our boutique line of frames is geared to a design savvy client who is willing to spend a bit more on a unique picture frame. Our clients are typically women but the product is not specifically feminine. Our company is currently the only company producing this unique product. Our picture frame line stands out and our clients like the idea of a frame that is new and unique. The frames resemble candy and our clients are drawn to them because they are usually open minded and fun!
Color Preferences
Bright Colors. The product is colorful and fun. Think Pop Art, Candy and things that make people smile.
Our Ideas and Additional Information:
There was a company that was making a very similar product to ours you can see the product on their web-site: www.paraflexpictureframes.com
Our frames are almost identical with the same color pallet.
Themes
Colorful
Luxury
Modern
Refined
Exotic
Simple
Bright
Expensive
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
For future designs I would like to stay away from the use of a cube. I chose #3 and #2 for the simplicity of the design. visit this web-site to see examples of the frames that we produce. This is our competitors catalog but it will give you an good idea of what the product looks like. http://www.paraflexpictureframes.com/files/paraflex_catalog.pdf
I very much like #22 and #10, even though they are different from one another. I also like the idea of the logo having the words 'Picture Frames' or just 'Frames' somewhere in the logo.
#29 - This is still my favorite design. I really like the idea of incorporating the tag line "Picture Frames" in the logo. I like this logo because it works with or without "Picture Frames" I think it is a sophisticated yet simple and fun logo.
I don't like the idea of using corners in the logo. I would prefer to see a frame instead of corners. I also don't like the idea of using the "O" in POP as part of the design.
Hi! Here are some hints for getting the most out of your contest as it progresses:
~~ Rank designs daily -- this will encourage participation. ~~ Rank and re-rank a variety of designs to get a variety of new entries. ~~ Ranking gets your contest noticed! Unless your contest is private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monetary means of showing appreciation for designers hard work. ~~ Designers earn points for designs ranked in the top 10. We like to earn points.
~~ NOTE: While in JUDGING mode, the designer ranked in 1st can still submit revisions.
