ibbotson asset managementLogo Design Contest

Lowercase i with the dot enclosed with liquid swirl to form the globe. I need feedback on font and swirl color

(This comment references Entry #61)

all lowercase.. looks much more balanced

(This comment references Entry #62)

it is unclear that the dot has anything to do with liquidity. also, ibbotson is another company, we are ibbotson asset management, so those words must all be included.

ok i will make changes... will submit again in few minutes

Hi, i am just trying to understand , so i can make the logo better, i really appreciate your feedback. I have questions do you want the logo letters like "iBBOTSON" or "ibbotson" ?

(This comment references Entry #67)

if you like the font and do not like dot i can change... and vice versa. thank you

(This comment references Entry #68)

we prefer either all caps for IBBOTSON or all small, ibbotson

as i said, it is unclear where "liquidity" fits into these logos. you don't need to focus on the dot in i, you can create a new format just combining ibbotson and liquidity. also, your fonts are too contemporary. we are a finance firm, so we want to convey something more traditional.