Our clients are both institutional and retail. On the retail side our customer base is mass affluent (i.e., roughly middle market with a slant towards higher net worth).
Color Preferences
Not sure but the color pattern should represent a conservative nature - I like blue and grey
Our Ideas and Additional Information:
The essense of our business is the integration of financial products/services that are not typically combined. We are not brokers but more like product/business consultants to other financial services firms. We also plan to develop our own branded products for sale directly to the public.
Themes
Serious
Secure
Masculine
Gray
Subtle
Quiet
Refined
Style
Letterform Mark
A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I like a larger font for Hybrid relative to Financial but not quite the difference in #3. Maybe the font on "LLC" could be scaled down as well representing the smallest font. One small note - there is no comma in our name. I don't think green is an appropriate dominant color as in #3 as it references something "green" as in eco friendly, which isn't an applicable reference to our business. I like a color change as in #6 - still thinking about the colors but I like the definition it provides the indivdiual words. I like the three dimensional aspect of #1 - as though we are helping our clients around the corner. Here is an idea - #1 might be better if there was a graphical arrow below HF running left to right essentially representing a reversal of trends from negative (slope) to positive - reinforcing the theme of helping our clients around their financial corner.
In general I am looking for integration of the H and the F. I like the current entries but wouldn't mind seeing other ideas around this - perhaps overlay them. Also, focus on blue and grey colors. Green does not work.
