Hi there, thanks for the invite to design for your project. Find my concept attached. You asked in the message for the design to be simple, so I have created a simple but effective icon which represents the product offering. The icon is made up of half flame and half leaf with a coffee bean inside - this represents the roasting and the natural environmental aspect of the process and of course the final end product. I've used warm natural colors that sit well together and coupled this with a natural organic looking font style. I've also done an alternative which uses the same color pallet as the Internationally known Fairtrade logo - this could add another aspect to the design as you only use Fairtrade Beans. Please let me know if you'd like to see any changes. Thanks. BMF
This design is more of a wordmark design. It contains natural organic shapes and leaves in the Hibrid and a coffee bean in the coffee. The orange text below is representative of the flames that roast the beans from below in the burner (having viewed the video I think this is how it works). Again, let me know if you'd like any changes. Thanks. BMF