Our Target Audience:
Our target audience are exceptionally well educated scientists (Medical Doctor, PhD level and beyond). They care about global health issues. They are looking to the future, they are seeking solutions to a known problem but they do not yet know that the solution is possible.They are doctors, scientists and executives at universities, pharmaceutical companies and biotec companies. They are middle to senior management or professors in a highly complex field.
Blue for knowledge and science but an interesting dusky blue not a royal blue please. White for purity, perfection and integrity. Orange for creativity, innovation and uniqueness and perhaps a new dawn
Our Ideas and Additional Information:
We need to convey an image of a virus coated in a thin layer, or bubble, or shell, or shield of polymer. This is the Hybrid concept (chemistry meets or fuses with biology). Ideally the virus will represent an adenovirus (a greatly simplified version of this: is fine, http://www.slimfilms.com/graphics/6adenovirus.jpeg but look at Google images for many examples). The basic hexagonal shape, coated in a smooth sphere / shell is the key element. The sphere or virus do not need to be complete and can be abstract, but please avoid the over common use of DNA double helix “swooshes”, indeed there is no need to depict DNA at all. The focus is on the coating/shielding/stealthing. The image should be clear and clean. It can be abstract and might be highly simplified. It must be modern, “techy” and convey the future. It should be bright and will probably not be too complex. We prefer a transparent background. For the final files we would like the image with three tradename combinations: Hybrid Systems; Hybrid BioSystems and Hybrid BioServices. However, for the competition phase please just use Hybrid BioSystems.The word Hybrid must be dominant and Biosystems could possibly even be left out for the right design concept. We will currently prefer a dusky blue for the wording but we are open to design concepts. You may or may not also want to include one of our slogans: enabling viral vaccines. In any case we will want a version without the slogan. Our lead product has the word STAR in it’s name and so you might want to consider astronomy or sci-fi type symbolism (planets, stars, orbits etc to convey the sphere or trajectory of the coated virus) ... perhaps think of a sunrise seen from space, or an eclipse... but this is just one idea, please do go wild and we will give feedback to any original ideas.