a Headwater Guggenheim Company
What We Do
This is a collaboration of a capital investment firm and a commercial real estate company. Headwater Capital and Guggenheim Commercial Real Estate. Financial Investments and Commercial Real Estate.
Top Three Things to Communicate
#1 - Commercial Real Estate Investors
#2 - Trust
#3 - Professionalism
Our Target Audience:
Investor individuals and organizations who want commercial enterprise partnerships. Higher wealth entities. Sophisticated business people.
prefer 2 colors only and NO GRADIENTS - Must also look good in black and white.
Navy and tones of blue to grey
Website color pallet:
Navy: CMYK 94/74/44/38 Web 193851
Medium Blue CMYK 73/51/36/11 Web 516d81
Light French Blue: CMYK 82/52/23/3 Web 3b7098
Accent Blue: CMYK 59/33/15/0. Web 6f95b8
Slate: CMYK 25/14/16/0 Web c0c9cb. (can be a background color or white background)
Our Ideas and Additional Information:
Thought I would not have to make change ... but Please replace LLC with a Headwater Guggenheim Company
all entries so far are fine we can make change in finalist stage - just make the change going forward with new designs. (sorry for change)
Challenge: Simple logos are deceptively difficult to get right. I know the LT designers will come up with some excellent alternatives for my client!
Wordmark OR Simple icon with font.
The initials HWG in a nice stylistic icon would be good to see.
Prefers serif type fonts. But if the design calls for san serif please go that way.
Prefer - LLC smaller than HWG Investments
"consider the golden ratio in the design!"
(I am not showing their previous logos because they don't like them - Headwater had H in circle before and did not like that. Guggenheim had a san serif wordmark that was a very round shape font - they want a new look.)