HWG InvestmentsLogo Design Contest

Logo Design Contest
Contests / HWG Investments

HWG Investments has selected their winning logo design.

For $475 they received 540 designs from 52 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
a Headwater Guggenheim Company
What We Do
This is a collaboration of a capital investment firm and a commercial real estate company. Headwater Capital and Guggenheim Commercial Real Estate. Financial Investments and Commercial Real Estate.
Industry
Financial
Color Preferences
prefer 2 colors only and NO GRADIENTS - Must also look good in black and white.
Navy and tones of blue to grey
Website color pallet:
Navy: CMYK 94/74/44/38 Web 193851
Medium Blue CMYK 73/51/36/11 Web 516d81
Light French Blue: CMYK 82/52/23/3 Web 3b7098
Accent Blue: CMYK 59/33/15/0. Web 6f95b8
Slate: CMYK 25/14/16/0 Web c0c9cb. (can be a background color or white background)
Our Ideas & Additional Information
Thought I would not have to make change ... but Please replace LLC with a Headwater Guggenheim Company
all entries so far are fine we can make change in finalist stage - just make the change going forward with new designs. (sorry for change)

Challenge: Simple logos are deceptively difficult to get right. I know the LT designers will come up with some excellent alternatives for my client!

Wordmark OR Simple icon with font.
The initials HWG in a nice stylistic icon would be good to see.

Prefers serif type fonts. But if the design calls for san serif please go that way.
Prefer - LLC smaller than HWG Investments

"consider the golden ratio in the design!"

(I am not showing their previous logos because they don't like them - Headwater had H in circle before and did not like that. Guggenheim had a san serif wordmark that was a very round shape font - they want a new look.)
Themes
Simple
Gray
Luxury
Modern
Refined
Secure
Style Inspiration

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Discussion

 
Client
No rooftops please - it is commercial real estate. Shopping Centers, Office Buildings etc.
6 years ago
 
Client
not liking 'building' references sorry.
6 years ago
 
Client
Client will review and do the REAL ranking by tonight for the next phase. Thanks to all who entered. This is not an easy one as there are many good designs and many very similar ones. Glad we had blind phase - as good designers often think alike. Carol
6 years ago
 
Logo Designer
Sorry client may not get rankings to me until Monday due to holiday weekend. Hope you enjoy your holiday. Carol
6 years ago
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