Building the visual of the church through typographic shapes. Creating something unique but with easy legibility. At a glance you'll understand this is a church. The reverse 1 gives it that extra intrigue that makes you look at it longer because of the tension it causes. Likewise the reverse 1 is also the element that completes the church roof, creating a calm association. Because of how many angels are being created by the 1's, the colors are kept simple and clean. Likewise the type in church is kept very straight forward and elegant so all the attention is on the 1 to 1.
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