humechoLogo Design Contest

Every brand starts with a hum. We make it echo.

Brand Overview: We are a promotional product distributor that helps companies elevate their marketing and advertising efforts through high-quality branded merchandise. Our offerings include (but are not limited to) apparel, office supplies, drinkware, bags, and thoughtful gifts. We position ourselves as a premium yet approachable brand—offering elevated products at accessible pricing.

Our Focus: We are deeply customer-centric, committed to providing a seamless, personalized experience that makes clients feel supported and inspired. Our mission is to help brands create memorable, long-lasting impressions through merchandise.

Logo Style Preferences: We’re drawn to logos that are:
- Fine-lined, detailed, and intentional in their design
- Premium in look and feel—more artisanal than corporate
- Reflective of a feminine, refined aesthetic (without being overly delicate or ornate)
- Incorporate hand-drawn or illustrated elements that make the logo feel thoughtful
and crafted
- Visually communicate the idea of echoing a brand—how merchandise can help
amplify a company’s identity and presence

Design Concept: We’d love for the logo to subtly convey the concept that "every brand starts with a hum—we make it echo." If possible, incorporate a symbolic or abstract element that evokes this idea of amplification, connection, or spreading brand awareness through thoughtful merchandise.

As a company, we also use merch/swag/promotional items, to help companies to tell their story. So this would be another direction in terms of what the logo may be able to communicate to clients, if you know of a creative way to incorporate a visual that explains this.

The name humecho doesn't explain what we do on its own, so we are really hoping that the logo can include a visual drawing or element that helps customers connect the name to the mission of the company.

we are open to any color designs that you might think would work best for a premium brand

I prefer the name to be in lowercase but am also open to it being in uppercase if that better suits the aesthetic.

Among the style inspiration logos that we chose, we feel that the style of the logos for the Gondala bar and Indigo Blu are most aligned with our brand.