HUMANITAS Logo Design Contest

HUMANITAS has selected their winning logo design.

For $275 they received 54 designs from 14 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
humanitastrust
Australia

Slogan

Helping People To Help Themselves

What We Do

Humanitas Trust is an Australian based not for profit charitable institution providing affordable complex case medical care to the Australian community - humanitas.org.au

Industry

Non-Profit

Top Three Things to Communicate

#1 - The journey of helping people to help themselves
#2 - Professional
#3 - Caring & Supportive

Our Target Audience:

We are looking for sponsors to donate to our charity. Looking to educate individuals and society on behaviours, emotions and achieving our emotional freedom.

Color Preferences

Red, Yellow, Blue
Purple. Orange, Green
Black & White

Our Ideas and Additional Information:

We would like to IMPROVE OUR CURRENT LOGO concept (which is 3D - see pictures of sculpture included), keeping the concepts we already have but enhancing the TONE OF COLOURS (so they are visually more appealing together) and including the 3-DIMENSIONAL ASPECT somehow. The dove photo included is a good representation of the type of dove we would like at the top of the triangle/pyramid.

* Liking some of the flat entries as an improvement on the original, still hoping to see more with 3D aspect, i added a clipart example to attachments this morning, perhaps such an angle might work good to show mostly main side but a little 3D aspect too. :)

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Our Symbol/Emblem is a multi-level 3 Dimensional triangular pyramid. The multi-level triangular pyramid represents the mountain we climb/ascend to achieve our emotional freedom, represented by the Dove taking flight. The base of each of the three sides of the pyramid are divided into their own three triangles. The base triangles on each side consist of three primary colours, these colours represent the body (red), mind (blue) and soul (yellow).

The second level of the triangle is a combination of the primary colours from the base to form the secondary colours. This movement represents the coming together of the principles in the process of change. Hence the coming together of the body and mind (purple), the body and soul (orange), and mind and soul (green).

The evolving geometric shapes from the triangles at the base to that of the Dove taking flight at the apex depicts the emotional evolution of the individual. This evolution is from a bound non-integrated self to a free integrated self. The colour white represents all the aspects (body, mind and soul) coming together into a coherent form. The white dove represents the flight into a life of freedom, one that is no longer constrained by the emotional restrictions we create in ourselves.

Hence this symbol represents the journey of helping people to help themselves .

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

humanitastrust
Australia
* Liking some of the flat entries as an improvement on the original, still hoping to see more with 3D aspect, i added a clipart example to attachments this morning, perhaps such an angle might work good to show mostly main side of pyramid but a little 3D aspect too. :)
3 years ago
humanitastrust
Australia
** Have started ranking logos submitted already. Will re-order later when the head doctor has a look later today. Keep submissions coming. :)
3 years ago