Huckster, Inc.Logo Design Contest

Logo Design Contest
Contests / Huckster, Inc.

Huckster, Inc. has selected their winning logo design.

For $375 they received 177 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Sales - Distribution - Activation
What We Do
Huckster sells and distributes retail consumer brands to c-stores, grocery & tobacco stores, in addition to providing brand activation and consumer pull for those brands in our service area.
Industry
Retail
Color Preferences
Open to all colors but prefer primary colors ... please no pastels mauve or "Wal-Mart" blue.
Our Ideas & Additional Information
This is a sales organization. The term Huckster is basically a derogatory term for a salesman. Snake oil...used cars, etc. We see ourselves as anti-establishment in the wholesale distribution business because of our focus on driving consumer engagement for the brands we distribute via local marketing efforts. It is not our goal to be sleezy sales people. We like the idea of using an outdated term and doing the opposite of its traditional meaning. The "original" Huckster was John R. Brinkley and there are many potential references is his back-story, early medicine, to goats, to radio and politics. http://en.wikipedia.org/wiki/John_R._Brinkley
Also, in the late 20's, pickup trucks called "Hucksters" were converted to distribute fruits and vegetables and other goods. Google "ford huckster"
Themes
Masculine
Simple
Modern
Refined
Adventure

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Discussion

 
Client
In general the first submissions are great! Thank you! I really like the "movement" in some and would love to see some yellow. It would be great to see the movement in the Sales-Distribution-Activation piece. We bring these three pieces together under one roof...but more importantly we "connect" retailers, brands and consumers.

The "Inc." does not need to be part of the logo.
9 years ago
 
Client
Also, the "Inc" doesn't necessarily need to be prominent. In fact, it can be left out altogether if it helps the creative process.
9 years ago
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