I love the speech bubble...can we try some variations of that without the flames. Maybe housephire in the speech bubble??? I ranked the one (#47) over the others because I liked the speech bubble coming off the I...looks like a chimney. That might be enough of a tie in to phire.
Maybe the word bubble could be the shape of a house??? Or just a modern looking, fluid shape that I could brand and use throughout my marketing collateral in various colors (as in the apple i pod campaign). Are there any oranges we could play with that might make it look warm, friendly and modern??? I still really like this concept, I would like to see it come together for us.
A font that is more friendly and a bright orange color. Another variation of this could have an antenna/satellite dish on the house sending out "communication waves".