well - good question, it almost needs something, when I view #14 after looking at #9 or #10 my eye kinda gets used to seeing "something" break up that hard line across the top... but from branding, like labels, your printer will LOVE you if you stay with a nice contour shape, now - if it's just a web based company, the more whistles you can get away with. I'm glad you wanted the cup instead of the rpm gauge, I think the cup brings it back a bit as to what coffee really is, something personal, something that reminds us a little bit of the quieter moments we all look so forward to, I think it's a nice contrast, a real cup, not styrofoam, but with flames on it, it's a neat contrast. what's you thoughts on the tagline: " Hi-Octane Java"??? let me try adding an element up top - to fill the void my eye keeps seeing. cool?!?!