Our Target Audience:
Consumers connected with the equestrian sport - either as riders, trainers, investors, etc. Our target audience typically needs functional items that also look good and are in-line with the current general fashion tendencies. The typical customer is open to paying a little bit more for the right brand, style or quality.
90% of our target audience is female, is typically between 14 and 50, and have a stable- and above average income.