Not too many colors. The horse should be brown with black hair, and the guarantee label should be blue or yellow/gold. Otherwise I am open to a variety of colors, although not orange, purple, or pink.
Our Ideas and Additional Information:
The logo should include a horse and indication that horses are not harmed in the creation of this glue. The goal is to make this very obvious, perhaps even humorously so. A large red "X" over a horse, or a circle around it with a line through it, or something like that. There should also be an insignia in blue or gold that says "guaranteed horse-free", although the punctuation and capitalization are flexible. This insignia should be styled similar to awards on labels like "certified fresh" or "award winning".