Slogan

Guaranteed horse-free

What We Do

We make glue what doesn't have horse in it.

Industry

Top Three Things to Communicate

#1 - That this glue is better than other glue because it doesn't have horse.
#2 - That the horseless nature of the glue is guaranteed.
#3 - No third.

Our Target Audience:

Regular shoppers who are afraid their glue may still be made with horse in it. Consumers are likely urban and not shopping based on price, but run the gamut on gender and race.

Color Preferences

Not too many colors. The horse should be brown with black hair, and the guarantee label should be blue or yellow/gold. Otherwise I am open to a variety of colors, although not orange, purple, or pink.

Our Ideas and Additional Information:

The logo should include a horse and indication that horses are not harmed in the creation of this glue. The goal is to make this very obvious, perhaps even humorously so. A large red "X" over a horse, or a circle around it with a line through it, or something like that. There should also be an insignia in blue or gold that says "guaranteed horse-free", although the punctuation and capitalization are flexible. This insignia should be styled similar to awards on labels like "certified fresh" or "award winning".