Hope HealthLogo Design Contest

At Hope Health Supply, our mission revolves around offering a meticulously curated range of health and longevity-focused products, complemented by up-to-date, actionable health information. We are committed to bridging the gap between the latest health trends and the everyday needs of our customers. Our product lineup is designed to be functional, addressing real health concerns with effective solutions, supporting longevity, enhancing wellness, and empowering individuals to lead healthier, fuller lives. We strive to empower our customers with the tools and knowledge they need to proactively manage their health and well-being.

Target Audience:
Our audience includes individuals proactive about their health, predominantly aged 45 and above, and who value quality, reliability, and information when it comes to health and wellness products.

Demographics:
Age Group: Predominantly 45 and above.
Gender: Skews slightly towards women (70% of the customer base).
Location: Geographically diverse, with a concentration in areas where health-consciousness is more prominent.
Income Level: Middle to upper-middle class, with a focus on quality and value in health purchases.
Occupation: Includes professionals, retirees, and those in occupations that emphasize health and wellness.

Predominantly neutral colors, open to green as an accent

Please refer to the attached existing logo. We would like to update it to a more modern style before pursuing a sitewide update. However, we have a strong brand recognition among thousands of active buyers. Therefore, we would like to maintain some consistency in the updated logo. This might mean reimagining the usage of the swoop over the "H" in the current logo and/or trying similar fonts to maintain familiarity.