Since most home staging companies have rather plain, wordmark logos with either no icon or initials as an icon, the Homeology should make use of a simple graphical icon and a carefully designed pop of color. We’re looking for something clean, simple and timeless (not overly trendy) that reflects the tidiness and visual balance of the brand’s styling services, but with a bit of flair. It’s important that the logo makes the brand feel approachable and not too expensive or out-of-reach for middle-class consumers.
The logo should have a horizontal (not stacked) layout and include a simple, easily reproducible icon such as the outline of a midcentury modern armchair (like this one:
https://interioricons.com/products/the-egg-the-egg-chair-indigo-blue). "Homeology" should be spelled 'home · ology' in lowercase typeface and "Studios" should appear beside it in script.