Home Electrical Services Logo Design Contest

Home Electrical Services has selected their winning logo design.

For $350 they received 163 designs from 31 different designers from around the world.
Contest
Logo Design Brief Hide
HES
United States

Slogan

It's not a house; it's your home

What We Do

We provide premier residential electrical service and repairs

Industry

Service Industries

Top Three Things to Communicate

#1 - Trust
#2 - Reliability
#3 - Confidence

Our Target Audience:

Conscientious home owner, typically it is a women 30-55 years old desiring desire technicians who make her feel safe. Our customer is middle income and up. We are in a one million population city in Florida

Color Preferences

No red(s)!
Cream/ivory
Blues
Yellows

Our Ideas and Additional Information:

Yes. We do NOT want any lightning bolts, light bulbs, hard hats, tools, receptacles or switches,
We envision something with a home, but don't want to be limited by that.

Themes

Secure
Colorful
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

HES
United States
Your second design is more to your liking. This provides an immediate connection to a home.
12 years ago
HES
United States
Opps, I meant the second design is more to OUR liking.
12 years ago
HES
United States
#3 - In our Contest Brief we wrote; Our Ideas and Additional Information: Yes. We do NOT want any lightning bolts, light bulbs, hard hats, tools, receptacles or switches, We envision something with a home, but don't want to be limited by that.

Please no receptacles or switches. Thank you

I do not like like the clover leaf receptacle symbol.


12 years ago
HES
United States
Logo #5...I like the "Home" shape, but not the receptacle in the house. Maybe try the words in the home, or different concepts with a "Home". Thanks for your design.
12 years ago
HES
United States
#'s 8, 9, & 10 are too "busy" and too many colors. Also we do NOT want any light bulbs, switches, receptacles, lightning bolts as we stated in our Contest Brief.

The letters HES means NOTHING to the consumer who sees that. We have to make an initial impression to hold the attention.
12 years ago
HES
United States
#2 This is a clean look. Could you modify the house? Delete the "base"of the home and have a classic shape that people can remember.
12 years ago
HES
United States
To All Designers:
Here is a link to photos of the color scheme we will be using company wide

Paste this URL to view:

http://s404.photobucket.com/albums/pp123/Waterbouy/Company%20Colors/

Our building is this cream color already as our vehicles will be too.

Thank you for taking a look at this link. This help dial in on what we want color wise for our scheme.


12 years ago
HES
United States
#7 Too many colors. Delete the sun. Two main colors only. Delete HES from the design. NO reds!!! Please read our Contest Brief.
12 years ago
HES
United States
To all designers:

Here is a link to an trade magazine article. It is called the Softer Side of Service. It explains our similar approach to business and shows the same unique vehicle we use too.

http://www.pmmag.com/Articles/Feature_Article/BNP_GUID_9-5-2006_A_10000000000000229173

Thanks for reading this,

Ed
12 years ago
HES
United States
To All Designers:

It is not necessary to have the tag line " It's not a house, it's your home" in your logo design for that frees up your creativeness.

Also having the wording like can be arranged as you may like:
HOME ELECTRICAL or HOME
SERVICES ELECTRICAL SERVICES

Please the liberty to just design a logo only. We are hoping get a home run from a designer here as part of our branding of our company.

We appreciate the designs tha have been offered. Thank you!!!



12 years ago
HES
United States
Too All Designers:
We prefer the same color for all the words of the name.
We prefer the same color for all the words of the tag line.
We color name and tag line do not need or should be the same.
Thank you.



12 years ago
ashe
Indonesia
Please make sure that you have:
Read and understand the client brief
Looked at the other entries & comments
--->Made sure that your entry is significantly different than existing ones. (I'm talking to you DJ!!)
Read any feedback on my entries
12 years ago