Here's one potentialy interesting branding solution, that might make your business more recognizable. Design concept is a bit "out of the box", without usual gaming references, that are overused and borderline generic. Instead I've decided to create something that involves partialy character, and partialy gaming elements,...basicaly, logo icon says: "Put yout gaming cap on!!!" (this might be even good marketing tagline).
Initial design is #65, than Hollywood element added on #66,...further update on #67,...more 3D appearance with some shine effects on #68,...two color version on #69,...and on #70, you have monochromatic version for cheeper printing (this version is deliverable with any of entries #67, #68 and #69, since it is formaly same design).
Hope you'll recognize branding potential here, and if you have some suggestions for improvement, feel free to let me know! Thank you!
...and here's one simple concept with 8-bit feel to it (#71, #72, #73),...font is custom made and logo icon works on two levels: one, where joystic is placed in front of the arcade game monitor, and the other level, where it can be interpreted as person playing the game, arcade, or modern games! Entry #73 is just to show you this design also works well as monochromatic/printing friendly version!
Although zero response on 3 pro-looking, high quality visual identities, I'm still going to leave entries #68/#70 and #83, just in case you realize how awesome branding solutions they actualy are! :D Just kidding,...I need them for my personal portfolio!