Slogan
Holistic Margin Masters
What We Do
Simply put, HMM calls on us to understand the drivers of value in our brands and to eliminate non-value added costs and activities. These cost savings allow us to protect our margins and reinvest in brand building and innovation, fueling growth.
Color Preferences
The color green stands for creativity. This logo is supposed to help unify our team & help people feel inspired. If there's a lightbulb or something yellow would be fine, but a heavy lean on green.
I hope to have the logo on a green recycled t-shirt or green track jacket, in this case it could be white.
Our Ideas & Additional Information
We talk about orchards of ideas or the lightbulb might be interesting. I've also thought of a virtuous cycle as the waste we find is removed and the dollars saved are invested back into the brand.