Holistic Margin Masters
What We Do
Simply put, HMM calls on us to understand the drivers of value in our brands and to eliminate non-value added costs and activities. These cost savings allow us to protect our margins and reinvest in brand building and innovation, fueling growth.
Top Three Things to Communicate
#1 - Sense of finding ideas
#2 - Holistic Margin Masters
#3 - MBOU (Stands for Meals and Baking Operating Unit)
Our Target Audience:
Internal team to drive excitement for the initiative
Team members are located in Minneapolis, Urban, 24-30 years old. Many have business undergraduate or graduate degrees.
I will probably put the logo on our wall & on a green track jacket because we 'sprint' to savings.
The color green stands for creativity. This logo is supposed to help unify our team & help people feel inspired. If there's a lightbulb or something yellow would be fine, but a heavy lean on green.
I hope to have the logo on a green recycled t-shirt or green track jacket, in this case it could be white.
Our Ideas and Additional Information:
We talk about orchards of ideas or the lightbulb might be interesting. I've also thought of a virtuous cycle as the waste we find is removed and the dollars saved are invested back into the brand.