Slogan

Holistic Margin Masters

What We Do

Simply put, HMM calls on us to understand the drivers of value in our brands and to eliminate non-value added costs and activities. These cost savings allow us to protect our margins and reinvest in brand building and innovation, fueling growth.

Industry

Top Three Things to Communicate

#1 - Sense of finding ideas
#2 - Holistic Margin Masters
#3 - MBOU (Stands for Meals and Baking Operating Unit)

Our Target Audience:

Internal team to drive excitement for the initiative

Team members are located in Minneapolis, Urban, 24-30 years old. Many have business undergraduate or graduate degrees.

I will probably put the logo on our wall & on a green track jacket because we 'sprint' to savings.

Color Preferences

The color green stands for creativity. This logo is supposed to help unify our team & help people feel inspired. If there's a lightbulb or something yellow would be fine, but a heavy lean on green.

I hope to have the logo on a green recycled t-shirt or green track jacket, in this case it could be white.

Our Ideas and Additional Information:

We talk about orchards of ideas or the lightbulb might be interesting. I've also thought of a virtuous cycle as the waste we find is removed and the dollars saved are invested back into the brand.