Here is my first entry for your project. The main concept here is a simple yet appealing and fresh design that uses a stylized orange to connect the audience with the product.
This design works great in any color and in black & white. It also scales pretty well.
Looking forward to your feedback. Thanks and have a nice day!
#15 - I really like this and it comes very close to signwriting we have had for years on our Building, however, it doesn't have HJO as our brandmark anywhere in it? I am really looking for it to highlight HJO as well as the wording Harvey Juicy Oranges. Is there anything you can do with it?
#14 This one has been growing on me as the day has gone on and now I am starting to see that it could be a winner, however, are you able to somehow increse / sharpen the HJO in the middle of the abstract Orange? At the moment, I can see it getting lost on Shirts etc we plan to use the logo for.
#22 - You are definitely firming as a winner blueii, however, the change you made is "kind of" what I had in mind but still jusn't isn't quite right somehow. The style of HJO you had originally in #14 fits better with the overall look, but just didn't stand out enough. #22 stands out better, but looks a bit 'boxy' if that makes sense? What makes your log attractive to us is that it looks fresh and modern, but the #22 change in font goes away from that I think. If you can rework another style, that would be great.
#22 - blueii, I really like your design the best, but my partners don't agree. Did you see what we wrote to you in the last correspondence? You appear to have not done anything with our suggestion? The HJO in the middle of the logo is the cause for my partners to not wnat to go ahead with it. Is there anything else you can do with it, because I really want to use it, but we are running out of time. Thanks