Hi Guys, the entries are AMAZING, thanks! If you have a look at the 6 ranked entries - what set them apart for now is that they have a symbol that we can use to carry the brand as well (remember the brief said that there will be cups and tshirts and great other branding strategies to follow). We just love the idea of having a symbol that is unique to us... What is (according to us) the greatest well-know symbol? (Give you a hint, it's not NIke or Apple... look here:
http://en.wikipedia.org/wiki/Starbucks)