The highrise is not an obvious high rise/skyscraper – I needed to enlage the logo to see what it is. It looks to me more like a minaret… can it be a more ‘obvious’ highrise?
Hi, I really liked your #8 and I would like to give you a more detailed feedback in case you want to continue working on my logo design:
to keep: like the integrated feel of the logo, how the picture of the building actually makes a character/integrated in the words
things to try: - suggest you may chose a different picture of the building, a more "obvious" highrise? - right now the logo feels a bit static, too static for a fitness website. Can you play with fonts to make it more 'dynamic'? (perhaps "fitness" can use a funkier or a more relaxed font) - I would consider some assymetrical/relaxed fonts like "Chillout" font on Word 2010. I will try and post a picture of it on the Brief - please try other colour patterns? or a one colour+ one neutral pattern
Also, please take a look at a piece of promotional material I am using for this project, it may help to understand what i mean by a 'funkier' font: http://www.pbase.com/image/142695212.jpg
#55, thank you - it looks a very different concept from the previous ones. Like: - the colour! - the font - the consistency of the logo (same colour ,same font) - keeps it simple too - like the picture which does show a highrise not just a city line
Do not like so much: - I am not sure I like the way the corner of the skyscraper is missing/overlapped with letters. Is there other way to fit both together?
Do you want to try to change #8, I still think the idea of replacing the two 'i's has some potential worth exploring!
#108 and #109 are very strong contestants for the top prize! I had hard time to select which one of the two (red or blue) to put to the top 3 spot, eventually chose blue because it is more 'palatable' to the eye. But I like red also. (I decided to put only different concepts to the top 5, to be fair to all designers, therefore the other one will go down in rankings but hopefully not too down.)
Thank you very much for the work, this reflects exactly what I meant that the original #8 had potential - I think the concept is as refined as it should be. A very strong contestant, as I said, for the top prize!