Not looking for a cartoony logo, please remember that this logo will be used for the web, print, and also for branding watermarks for product pictures and video.
Maybe try to incorporate the concept behind photography/videography into the logo. We're looking for something that has an impat upon the view, is a bit edgy, yet also refined or has some luxuriousness to it.
For an example of the work we provide our clients, go to
http://www.flickr.com/dwpers and for video work:
http://vimeo.com/12784270
** I've uploaded a few examples of logos I think look very clean and professional.