Outlaw XT TireLogo Design Contest

Logo Design Contest
Contests / Outlaw XT Tire

Outlaw XT Tire has selected their winning logo design.

For $500 they received 140 designs from 30 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Manufacture and sell custom and aftermarket products for ATVs and UTVs. We create unique mud riding tires, lift kits and more for ATV riders.
Industry
Retail
Color Preferences
red or orange - something bold and colorful - this logo will appear mostly as a hot patch on the tire itself - like Michelin or Dunlop logos appear on their tires. Also used to market and advertise the new tire.
Our Ideas & Additional Information
This logo is not for the company (separate project) but is a logo for a new product - our Outlaw XT (Extreme Trail) this tire is an updated version of our Outlaw line of tires but with added features that make it more aggressive and strong in most riding situations.
Themes
Masculine
Adventure

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Discussion

 
Client
The company is undergoing a complete rebrand. A new company logo is needed...and I actually like the concepts submitted above. I was, however looking for a logo for a specific product - the new Outlaw XT . It's a custom, aggressive tire designed for mud riding with ATVs and UTVs. That said - a new company logo would be cool too - it was just going to be a different project.

The company has seen a bunch of company logos and dismissed most...we can't seem to find a direction we like and providing direction for that is difficult. The product logo though is a little simpler...except there are rumblings that they may change the name...it has to look decent on a tire (somewhat readable or distinguishable) It does not need to say High Lifter or Outlaw...though Outlaw would certainly be closer - it could be an iconic treatment with the letters "XT" or Outlaw XT...but basically it is wide open.
14 years ago
 
Client
#4-6 - Cute concept...but I am thinking that the bandit handkerchief kind of looks like a diaper...not quite what we want. And we don't need the word "tire" . Appreciate all the work!
14 years ago
 
Client
I truly appreciate all the entries and the hard work. I may be extending the contest to allow for some additional entries. I also have to run all the designs past the dreaded committee and will no doubt have some more feedback to provide.

Please keep in mind that the finished size will not be more than 3" in width once on a tire. Also the the design should show up on a black background. We don't need the word "tire" in the design. We also will probably not go with too much "distressed" type - bold, strong fonts seems to be more popular with the owners. A little is good though - something that says "rugged".

Thanks again for all the work!
14 years ago
 
Client
I love all the new entries...I apologize to all for not getting to the ranking and feedback. the entire company has been out and will be out putting on our big event in texas. until Monday of next week. it's been next toimpossible to login let alone get the decisionmakers all in a room to view anything. But we will assign a winner when we get back! It's going to be tough given the high quality of designs submitted! Thanks for all the work!
14 years ago
 
Logo Designer
When did it change to ST? Thank you
14 years ago
 
CJ
Logo Designer
I was wondering the same thing. I didn't get the memo :)
14 years ago
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