Heritage Capital ResearchLogo Design Contest

Logo Design Contest
Contests / Heritage Capital Research

Heritage Capital Research has selected their winning logo design.

For $500 they received 226 designs from 49 different designers from around the world.
1st
#219
4th
#126
5th
#220
6th
#80
7th
#125
8th
#124
9th
#123

Withdrawn

New
#81

Withdrawn

New
#202

Withdrawn

New
#201

Withdrawn

New
#109

Withdrawn

New
#127

Withdrawn

New
#108

Withdrawn

New
#86

Withdrawn

New
#83

Withdrawn

New
#26

Withdrawn

New
#21

Discussion

 
Logo Designer
Hi,
This is my first suggestion for your logo.
A bit on the conservative side, with color and font close enough to the Concert Capital Management, but different and recognizable. I also wanted this logo to be more elegant that the Concert Capital logo and without the abstract graphic elements - I believe having abstract elements in the finance business is not a good idea - it does not represent solidity and trust - 2 most important things.
any feedback will be much appreciated
9 years ago
 
Client
Any chance you could "un stack" the logo to have it more horizontal?
9 years ago
 
Logo Designer
Thanks for the feedback. Of course, I will make several horizontal logo variations - first is uploaded
9 years ago
 
Logo Designer
Thank you very much for the rating
Here are some variations of the logo - I've experimented with fonts and shades of blue / grey
9 years ago
 
Client
We like your design a lot. But, I'd like to ask a favor... would you please look at the color scheme on our website and and adapt #80 and #81 to make it work against our dark blue background?

Here's the URL: http://hca.gethifi.com/

Thanks!

Dave M.
9 years ago
 
Logo Designer
Hi Dave,
Of course - and that's not a favor - anything you want to change on the logo, just let me know. Mine are initial ideas, but without your input, they're not worth much ;-). Another thing: I always send my clients several logo versions (that's a standard in this business) - horizontal and vertical orientation and logo ready for use on dark and bright background - so that's the part of the deal ;-)
I'll adjust the colors immediately and upload several variations
thanks again for the ranking and feedback
dzadza
9 years ago
 
Logo Designer
First inverted version of the logo. Since the graphic element is dominant, I didn't use strong color for it - it's still blue / grey, but much lighter than the original design.
One question: are you planning to use this logo on print materials (letterhead, business card)? In that case, I can make two versions, because the color of the letterhead and envelopes is by default white, and the logo should have grey text if used on bright background
9 years ago
 
Client
Great - thank you. I will review this evening.

Yes, we will be using the logo on print such as letterhead, bus cards. So, a second version would be greatly appreciated!

Dave M.
9 years ago
 
Logo Designer
Thanks for the info - yes, the second version will be included - we will choose the color scheme for both dark and bright backgrounds
here are 2 variations of the second logo (again, slightly different colors and I included version with all fonts in white
9 years ago
 
Logo Designer
another idea - based on the letter H
9 years ago
 
Logo Designer
Hi Dave,
two entries - on dark and bright background. Blue / grey color is the same on both, has the same impact on both dark and bright background. Color of the line and letter for the bright background is the same as the color of the rectangle (cutting the printing costs ;-) ), while the main 3 letters on the dark background stayed white - I just changed the font used for the word heritage
9 years ago
 
Logo Designer
Another color and font change - on bright and on dark background
9 years ago
 
Client
Our current plan is to use #219 on the website and then either #80 or #220 for letterhead (haven't decided whether we want the "stacked" version for letterhead better - i think so. So, since 220 is new colors, could you add #80 using those colors?

Also, I assume when we look at larger versions, the logo will be very sharp. On the web, it looks a little fuzzy. But maybe that has to do with the size of the logo being viewed on the web?

Nice job.

Dave M.
9 years ago
 
Logo Designer
Hi Dave,
Logos you'll be getting from me will be fully scalable - you don't have to worry about resizing them. Also, since I can upload only one version here, the rest will be sent by email (PDF, PSD, JPG, PNG), so you'll have logo versions for just about everything.
I will update the color in entry #80, but note that that logo has slightly different layout from #219.
dzadza
9 years ago
 
Client
I am about to select you as the winner. I wanted to confirm that I would like the design rated #1 (#219) for our website and then either #80 or #220 for our biz cards/letterheads. I assume that's okay with you :-)

My direct email is: Dave@HeritageCapitalManagement.com

Thanks for your help - And NICE JOB!
9 years ago
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