Her Own WayLogo Design Contest

Logo Design Contest
Contests / Her Own Way

Her Own Way has selected their winning logo design.

For $375 they received 174 designs from 18 different designers from around the world.

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4th
#57

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New
#124

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#151

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#143

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#31

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#16

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#26

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#140

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#27

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#30

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#23

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#21

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#149

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#145

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#150

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#144

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#142

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#141

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#123

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#122

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#121

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#63

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#62

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#61

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#60

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#59

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#58

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#40

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#39

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#36

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#29

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#28

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#22

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#20

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#19

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#18

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#17

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#15

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#14

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Prefers others.
#24

Discussion

 
Good morning, SNgraphics. Thanks so much for participating and for all of these great designs. There is a lot to think about here.

#18 and #16 are my favorites. Clean, crisp, graphic, eye-catching. I really like the simplicity of them.

#18 -- favorite type font. I like the lighter weight and uniqueness of it. Love the overall concept. The tilt of the type is interesting. Have mixed feelings about the woman in the dress...will have to mull that over. (See my notes below.)

#16 -- the arch/road is intriguing and eye-catching...also a new concept that hasn't been explored yet. I like that. Again, just not sure about the figure. I like the STYLE of the figure, just not the pose or dress. Looks as if she is dancing...would prefer a "stronger" pose, if that helps.

#20 and #17 do the best job capturing the "spirit" in terms of the pose of the woman.

#19 feels too much like a cheerleader. #15 too much like a hitchhiker. #14 too young.

I very much like what you are doing and appreciate the variety of approaches you presented. Thanks!
12 years ago
 
Logo Designer
Hi, thank you for the feedback. Please see revised entries.
Revisions welcomed. Thanks.
12 years ago
 
Both figures...like much better. Also like the lighter-weight font in #24. Could I see #24 without the circle? Thanks!
12 years ago
 
Also, I'm liking the brighter colors in #21.
12 years ago
 
I like the simplicity and spirit of #26. (Please leave #21 in, too. I haven't ruled out that partial circle completely...but I'm leaning toward the simpler designs.)

I'm also still very intrigued with #16 and wonder if you would mind playing with a variation:
...arch/road and head from #16
...body from #23
...and try moving the type below the graphic, on a straight line
...no circle

Thanks so much!
12 years ago
 
Here are links to some color palettes that I find pleasing:

http://tinyurl.com/7e882u9

http://tinyurl.com/7ncqm2z

http://tinyurl.com/7csotgq

This wasn’t what I originally envisioned, but it has a very nice, soft feel and wouldn’t mind exploring these or similar colors.
http://tinyurl.com/7d6semk
12 years ago
 
#30 + #31...these are fun!
12 years ago
 
#36 You're having a productive day. I hope you're having as much fun as it appears....
12 years ago
 
#36 could easily move up in the rankings. I love the background. It somehow feels just a bit too much about the body and curves.
12 years ago
 
Logo Designer
Yes, this is a fun project indeed :)
Besides, it's always nice working here when the contest holder is active.
Thanks!
12 years ago
 
Consulted with my assistant tonight, and we're in agreement:

#36
We like the background.
We like the body size/breaking through the boundaries of the rounded box.
We like the head/hair.
Much prefer the body on #27...can you try that or something similar?
The font is okay...goes well with graphic.

#16
We like the white background.
We like the road.
We like the head.
We prefer body style #27.
Would like to see the type below the graphic (no box or circle around them).
This feels very clean, crisp and bold. Would work especially well in 1-color on a book spine (without the text).

Thank you, and have a nice evening!
12 years ago
 
Oh, and on #16, would love to see color variations.
12 years ago
 
Great! Thank you.
12 years ago
 
Even though #57 is in the top five, I'd really like to see a variation on #58, which is still very much of interest to us. Solid vs gradient color. Foreground figure a different color from the background. Thanks! I really appreciate your effort on this project.
12 years ago
 
In working with my focus group, everyone is drawn to the overall concept and color background of #57. However, there is mixed reaction to the figure itself--comments range from "reminds me of FTD florist" to "looks like an athlete or warrior." I've had several who really like the "spirit" of the figure in #26...although she should not look too young or too athletic. And some simply love the graphic simplicity and boldness of #124. In other words, I believe we have a strong concept, but not quite the right figure. Any thoughts?
12 years ago
 
I just wanted to thank you for all of your submissions for this project. By far, you had the most number of top-ranked logos from the beginning of the tournament forward. In the end, another logo best met our needs, but I truly appreciate your efforts, your willingness to work with me and respond to direction, and general enthusiasm. It's clear why you a one of the top ranked designers.

All the best,
Lee Anne
12 years ago
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