Both of these are interesting, and I like the colors. #95 is unique...the nautilis shape almost forms a question mark...curiosity...which is at the "heart" of creativity. Lots of symbolism there. Yet, I love the simplicity and combination of colors in #94...which may also be more readable based on my intended uses (book spines and social media, in particular). Thanks so much for submitting these!
In working with my focus group, #94 ranks strongly with women ages 30-55, but is not connecting very well with those in their 20s (which is a very important audience I'm trying to build). The older audience loves the simplicity. The younger audience is drawn to bolder, more complex designs. I'm attempting to strike a balance--very clean and simple, yet bold.
The other feedback I've received is that this is a great design, but it feels a bit more like it is for a hospital, wellness facility or yoga studio. I tend to work a lot with those in creative professions--designers, landscape architects, photographers, visual and performing artists.
Let me know if this triggers any new ideas. Thanks again for working on this project!
Thanks so much for the final submission. I like it very much and appreciate your interest and enthusiasm for this porject. I've had to make a very difficult decision tonight.
Thanks, it's a fun contest and you have some great stuff to choose from because we all like to be creative, and everyone was! You can't go wrong no matter which you choose.