What We Do
Her Cincinnati is a social service agency that empowers women to break the cycles of poverty, addiction, and human trafficking. We achieve our mission by providing affordable housing, supportive case management, and addiction recovery services so that women can achieve their potential. We have two target audiences: our clients are women who have experienced poverty, human trafficking, and homelessness; our secondary target are financial supporters, comprised of individuals and corporate sponsors. Our advertising target is women ages 25 and 65+.
Blue, Orange, Green, Grey
Saturated, deep tones. No pastel
Our Ideas and Additional Information:
We like unique lettering, or where a symbol is incorporated within the lettering. We are interested in a logo that shows movement or activity (our mission is to help women move beyond their current situations). We do not want anything that shows a literal icon of a female form, but abstract expression could be okay. We would be curious to see an element incorporated that indicates our founding in 1830 (such as est. 1830, etc). The name HER reflects that our clients are primarily women, but it also is an acronym for the services we provide--housing, education, and recovery. We want our brand to portray strength, empowerment, professionalism, resiliency, and growth.