HEMAP ConsultingLogo Design Contest

The name HEMAP comes from Health Economics, Market Access and Pricing. We provide consultancy services for the pharmaceutical industry. In essence, we build dossiers, in which we collect clinical evidence and economic information regarding the use of new medications or medical devices in healthcare systems. Although the words that forms HEMAP give the impression that we are more focused on economic aspects of new technologies, we are equally focused on strength of the clinical evidence that proves effectiveness, as well as in the economic impacts of new medications/medical devices in healthcare systems. These dossiers are used for submission to coverage/reimbursement of such medications/devices by healthcare systems.

Blue and White, and maybe also Gray

The file "Logo Hemap" is to show the idea of wording and colors, I did it myself. Since HE stands for one thing, MA for another, and P for a third thing, I thought that using a color "gradient" would be interesting (in tones of blue - the current "HE" is a little bit too dark). But, for sure, I would need either some logo above the words (like in the 2nd PNG, which I got generated in chatGPT) , or beside it, like the ones from two of my competirors:
- https://www.htanalyze.com/
- https://www.iqvia.com/pt-br/locations/brazil

Another possibility would be not having a specific logo, but at least on more stilish letter in the H, like this competitor:
- https://www.originhealth.com.br/

They use the first letter as logo, as you can see in their linkedin:
- https://www.linkedin.com/company/originhealth/.