Helix Specialty DiagnosticsLogo Design Contest

Fast Results for Fast Treatment

Nursing homes, Assisted Living Facilities, Rural Community Hospitals.

Directors of Nursing and Medical Directors.

A labratory that provides high quality, reliable test results within 24 hours. The competition generally returns results in 3-4 DAYS. Which means patients can't start treatment until the tests results are back.

Blues: would like a brighter blue, closer to royal but we're flexible, not a dark navy or a light baby blue. We are open to teal.

Greens: Not forest green. Not kelly green. Something softer, Something closer to grey-green, seafoam green something like that.

For neutral if you want to use one, try grey.

Pop of orange would be cool.

We want some kind of icon. We'd like to have the icon resemble a double helix. Maybe try to make the helix look kind of like a person since we're focused on patient care.

We're open to it being worked into the lettering of the logo or standing alone. Most of the logos we like have the icon incorporated in some way into the designs, not necessarily sitting just on top or to the side.

Consider putting half the helix running horizontally across the top of the logo, other half running under the logo.

We do like reversed out logos.

We'd like to see a logo with the words not just stacked directly on top of each other but stair-stepped.

As far as fonts go we like sans serif best. We like italic font treatments. We prefer a bolder font, not super thin.