Heart Rhythm Meditation Center of DenverLogo Design Contest

Hi, Hannah!

I've uploaded logo source files yesterday and sent you a message (please check your LT inbox).

In order to wrap up things here, you'll need to approve those files. Thank you once again!

Best,
Bojan

...one more proportional variation in two colors for subtext on entries #396 and #397!

...larger subtext in slightly darker color from original design on #387 !

...larger subtext in original color from entry #387!

I've just upload it,...version with bigger and darker subtext on entry #395! Looks good! Thanks!

You got it! I'll be back soon with few additional options!

This is awesome, and I love it. Can I see it with "Meditation Center" a little darker or bigger or both? I'm picturing it as a sign on a building... I love this font and the colors!

...just checking out colors from entry #387 on this concept as well!

...colors from concept on entry #387 with texture added!

...one more entry with colors from #387,...original font with just slightly reduced tickness.

This would be fine proportional and color tunning!

Cool!

...slightly brighter shade of color combo from entry #389!

...slightly brighter shade of color combo from entry #387, with color balance maintained!

As you've suggested, I've made two options with brighter colors, without losing the balance of tone,...check out entries #387 and #389! I think we've managed to avoid resemblance to Windovs logo,...colors are unique and eye-catching!

I've also used that last font modification,...that also might be considered custom made!

Let me know if I can be of further asistance!

Bojan

Sure thing,...let me tweak the colors a bit more. Be back soon!

Yay!!

Hi! I like both the original font and this one. I personally love these colors, but my business partner would like to see brighter colors-- is there a way to brighten all the colors without losing the balance of tone? And in order to avoid the Windows Logo perhaps we could make the red a little purple-y. We're getting close!

...just one more font option based on entry #383!

I've just uploaded few more font alternatives (#380, #381, #382 and #383). Options on #380 and #381 might be interesting, but if you stay with this font, you wouldn't be making mistake,...it's clean, simple, easy readable, contemporary looking font!

Sure thing,...I'll be back with some alternatives!

I really like this one, and so does my business partner. Can we just fuss with it a little more just to see what it looks like? So far I think it really does a great job showing balance, grounding, warmth, and sophistication. I love the colors. Can we just experiment a little more with font? Something interesting, clean, and bold?

Yes!

...updated version on #379!

...proportional tweak, with slightly thicker outer icon frame and little darker blue, for stronger contrast and better eye-catching effect!

It might be interesting! ...with nice visual connection between logo icon and text part!

I like this one a lot!

...just checking out this option, based on some of my initial designs,...looks good, and blue circular line visualy connects entire logo icon, with text part,...although it might not have strenght of dark linework on my previous entries!

...one more variation, based on some of my initial concepts,...just to check it out,...alternative color combo on #378!

...textured version of design #365! ...dots in the middle and linework are left clean!

...textured version of design #374! ...dots in the middle and linework are left clean!

Two more color variations of this design on #373 and #374!

Let me know if I can be of further assistance!

Bojan

...one option with grounded, earthly colors,...warmer feel to it!

...one selection with colder colors in blue/green combo, as symbol for planetary and universal!

...version with more saturated, eye-catching color tones!

...one color combo with less saturated colors,...green - Earth; orange/red - Fire; aqua blue - water; sky blue - Air!

...aqua blue, for Water element on this version instead of green! reduces Windows logo effect and gives a spiritual calmnes of water symbol! Thoughts? Thnx!

Hi, Hannah!

I've made some proportional and color modifications on entries #363/#364, and a bit more saturated colors on #365/#366,...these are variations with colors you've suggested.

I also made one option with aqua blue for Water, sky blue for Air, ocre for Earth, and dark red for Fire,...entries #367/#368! Basicaly, I've replaced green, for Water, with aqua blue!

Let me know what you think!

Bojan

Got it all! I'll be back soon with some modifications based on your latest feedback,...and explanations about symbolism behind designs and color options!

Hi Bojan!
I just got off the phone with my web design team. I want to tell you I have SO appreciated your ongoing work and listening to my requests! I'm learning more about this process as I go-- if you hadn't already guessed, this is the first logo design process that I've been a part of. My team gave me feedback that I need to communicate the values and story behind my business rather than me (an amateur) guessing at the visual changes that might better represent what I'm going for. I think the logo is coming along beautifully, and that we will arrive at the final logo together as we continue to get on the same page. In brief, here are the words that I want my logo to convey (using the IAM logo, but creative license beyond that):
The Four Elements
Earth- yellow, grounding
Water - green, community
Fire - red, power
Air - blue, inspiration
Overall, we want to be a meditation center for EVERYone-- all people, for all reasons--to improve health, relationships, for empowerment, transformation, healing, community, and spirituality. Warmth + Eye-Catching professionalism. My investor said that he wanted to see more power conveyed by the logo. I know this is a broad and tall order. I would love to hear your reasons for making the visual choices that you have made. Thank you so much for all of your time and work so far!

Warmly,
Hannah (on Steve's account)

Can you un-tighten the spiral a tiny bit? :-) Check out iamheart.org to refer back to their logo. How would it go to turn the black outline on the logo into white negative space, and then a circle around the whole thing? I'm just curious. And I like what you said about centering the logo over the text to communicate balance, but I want the whole thing to be a little more eye-catching-- how could we make it pop a little more?

Hey!

Here's requested modification with spiral tightened, like on the original "IamHeart" logo, more olive green color and subtext slightly enlarged! This looks cool!

Let me know if I can be of further assistance!

Bojan

Sure thing! I'll be back with modifications!

Looks good!

I noticed that this version of the IAM logo is a little different from the original. Can you tighten the spiral of the four "arms"? And can you try making the words Meditation Center even bigger?

I really like the maroon and yellow colors. Can we try more of an olive green?

Ooo, I like the maroon color!

...one more option conveying the elements!

Here are suggested modifications on this color selection (#343, #344, #345, #346),...increased contrast and maroon red,...other colors less saturated. If you're after less playful color selection, maybe red/green/yellow/blue is not that suitable. Color options on #299, or version that represents 4 elements (fire, water, air, earth) on #226, might be more suitable on symbolic level!?

Let me know if I can be of further assistance!

Bojan

Hi!

Sure thing,...i'll be back soon with some options based on your suggestions!

Bojan

Hi Bojan! Okay, after some more reflection:
Can we experiment with the design/color/font to convey more sacredness and power? Maybe some maroon instead of the rust color? Higher contrast? Right now it is almost a little playful, which we're not really looking for. Thank you for all of your experimentation!

...one more version with stronger, but clean, elegant font,...orange/yellow tone version on #342!

Done! Both color options in two variations on entries #337, #338, #339, #340!

I like this font, but can you lower the words Meditation Center so that you can see the complete y in Rhythm?

...one more font option to consider!

...this one might be interesting!

...here are few clean, but elegant font options,...this one is very unique,...basicaly custom made!

...design #329, with more space between text lines!

I'll explore clean, more elegant fonts!

We can explore further,...I'll be back with some alternatives!

I like this one... Can we move Meditation Center down so the tail of the Y in Rhythm is visible? and are there fonts that are both clean and sophisticated? A little less playful maybe? I like this one though.

...also, when it comes to lower case letters option, this one looks nice! Thoughts? Thnx!

Bojan

This font might be unique,...soft, well balanced lines!

I've tested few options with small letters, and all caps, with larger initial letters! Check them out!

I've used green/blue to explore this, but if you like some font option, it is easy to make thar warmer color selection!

Sure thing,...I'll see if I can find some clean fonts that might be fitting even if not all caps!

Can we try some more fonts, but ones with softer lines? Maybe something where Heart Rhythm isn't in all capital letters?

...I kinda like how this design, with semi-textured icon, turned out! Let me know your thoughts!

Bojan

Hey, again!

I've looked at all these variations we've made with "fresh eyes", and came up with few more proportional tweaks on both color options. I've played with line tickness, fonts and texture.

On entries #315/#316 I've kept basic line tickness, but used different fonts for both, main text and subtext. Slightly thinner main text, equaly balanced on both words, for better readability, not to divert focus or disrupt the balance of overall composition.

On entries #317/#318 I've made lines thicker, with adaped font,...taller, stronger. Might be a bit too heavy, if we're talking about meditation, but worth checking out!

And in the end something new. On entries #319/#320 I've used original text font, but replaced subtext font, ...and line tickness is medium (not too thin, nor to heavy,...I think just right). But main change is balance between textured and non-textured part of the logo icon,...it gives the whole thing additional dynamic, while keeping it clean/simple/professional. Versions with dots on the sides of subtext on entries #321/#322.

Let me know what you think! Thanks!

Bojan

Yay!

I've made some font options on green/blue version, but it is easy to change colors if you prefer this one in the end and like specific font. Slightly larger subtext is on entries #300/#301!

Sure thing,...it's a real pleasure working on development of this visual identity, when there's such a constructive feedback from your side,...and I believe it shows on design itself!

I've made suggested variations on both color options, with slightly larger subtext (#298/#300), and versions without texture (#299/#301). There are also some alternative font options on #302, #303, #304, #305 and #306.

Late night at my place at the moment, so I'll keep exploring it more tomorrow.

Bojan

...red/orange/yellow variation with a bit larger subtext and no texture,...flat colors!

...red/orange/yellow variation with a bit larger subtext!

...variation with a bit larger subtext and no texture!

...variation with a bit larger subtext!

I like these colors too! Can you experiment a little bit with different fonts? And could you make the words "Meditation Center" a bit bigger? Thank you!!

I appreciate your consideration of the idea of balance/centering instead of an asymmetrical layout.

Thank you so much Bojan! I like this one and the one with oranges/yellows. Could I see it without the texture? Just flat color?

We've explored many options with this design, and this blue/green version turned out really good!

Thank you for constructive feedback so far, and let me know if I can be of further assistance!

Bojan

...ok,...few alternative layouts on entries #287, #288, #289, #290 and #291.

...and one more potential layout!

...one more horizontal layout!

...one more option for that compact layout you wanted to check out! ...probably better!

...horizontal layout looks good, and it is deliverable as alternative layout for centralized one,...both can be useful for various practical applications!

...this layout looks really weird, if we use shorter font,...it forces logo icon to shrink,...so I've used taller font. Still suggesting to go with centralized layout!

I see what you're saying,...we can try that layout, and few others, but in this case where meditation is involved, centralized layout rexlects stability and balance on symbolic level,...disrupting that might send wrong message. I'll be back soon with few alternative layouts, including the one you suggested!

This is exciting. Could you try a different composition of text/image? I hope I can convey this in words: Image in upper left, the word Heart to the right of it stacked on top of the word Rhythm, and then Meditation Center underneath the whole thing starting on the left of the image and going all the way to the right edge of Rhythm.

...after some additional color testing, there are few more possibilities on entries #278, #279 and #280! ...check them out, if nothing alse, just to eliminate them as options!

...apart from basic color combo on #241, this one turned out quite interesting, limiting color selection to shades of blue and green!

I'll do some additional color exploration,...if something interesting pops up, I'll upload it!

Awesome!!

...just one more version of entry #241, with slightly thicker linework,...just wanted to try it, so we can compare. It's a bit more "heavy" than original design.

Let me know what you think!

I've tested your suggestion and found that if we use basic blue/red/green/yellow color, it has strange association with Windows logo, or Chrome logo. So, Ive made one version more suitable for your line of work, with more earthly tones on #271, and explored some alternatives on #269, #270 and #272!

Color combo on this entry, with 4 elements presented, to me still has most powerfull impact, and stronger symbolic background.

Let me know what you think, and if I can be of further assistance! Thank you!

Bojan

Hi again!

This would be suggested version with blue/red/green/yellow, but more saturated colors resemble Windows logo colors,...so I've selected more eartly tones of those colors,...closer to meditation symbolism!

Sure thing,...I'll be back soon with few modifications!

This one is promising-- could you try variations on blue, red, green, and yellow, in that order in the IAM logo?

...grayscale version on dark background!

...grayscale version! ...also might come handy for some printing applications and web use!

...one version on dark background!

After further tweaks on colors, this might be interesting,...just slightly more saturated colors than original version, but not too much, so it doesn't look playful!

If you place it next to current no1, you'll see the difference!

After these color testings, I also find this less saturated, earthy colors more apealing, better suitable for meditation,...and it looks more pro!

Let me know if I can be of further assistance!

Bojan

...color option in green! ...blue version on #229 might be more serene/kalming!

...a bit more saturated colors in two basic color tones, but still symbolizing water, air, earth and fire! ...looks professional!

Absolutely,...we're here to explore options!

You're doing a wonderful job of listening to my feedback and I really appreciate it! Thanks for helping me figure out what I'm going for. Can you experiment with some different/bolder colors?

...one more option with stronger contrast on this mandala form design!

...version without drops!

Hi!

Here's suggested version with stronger contrast!

Yup! I'm on it! Be back soon!

Sure thing,...I'll be back soon with modifications!

Yay! I love the four elements colors you added and the texture. Can we try it without the water droplets?

Love the texture! Can we see what higher contrast colors look like?

...some modifications on this concept as well, with 4 elements symbolism added!

Let me know if I can be of further assitance!

Bojan

Hi again!

Here's one potentialy interesting design with 4 elements you've suggested and texture added to them! I've used this color combo, but we can play with color!

Got it! On it!

Hi! Sure thing,...we can try that! I'll work on it! Thanks for the feedback!

Bojan

Hi Bojan, Instead of shiny appearance, can you play with other "textures?" I like the dots on either side of Meditation Center. Can you deepen the yellow tone?

I like the colors, and I know this might be confusing, but can you try simplifying or shrinking the water droplets? Or maybe you can bring in an elements theme-- earth, water, fire, air?

...aqua, serenity feel to it!

...more dynamic position of logo icon, alternative font option and color tweak!

...monochromatic color combo, with water drops element more embhasized!

...adding a bit of depth into design, with slight color modification and alternative font option! Any thoughts/suggestions? Thanks!

Bojan

I'm glad you like it! I'll try to meke some improvements, based on your feedback!

Bojan

I like that this one captures the spirituality of meditation without being corny.

...another simple concept!

...potentialy interesting concept with headphones!

...one version without obvious heart element present in logo!

...one abstract heart representation!

...one very simple design, with elements of rhythm and heart beat!

...simplified "Iam Heart" logo, with jing-jang element more emphasized,...as well as heart beat!

Hi!

Here are few initial design concepts, in mandala form, but also incorporating community segment, as well as "I am Heart" logo elements!

Hope you'll find them interesting, and feel free to suggest potential improvements! Thank you!

Regards,
Bojan